Type Public Headquarters London, United Kingdom | Industry Viral Marketing Area served Global | |
Founded London, United Kingdom (2001) Founder Ed Robinson, Matt Smith | ||
The viral factory
The Viral Factory is a full-service advertising agency based in Shoreditch, United Kingdom.
Contents
The viral factory
History
The Viral Factory was founded in 2001 by Ed Robinson and Matt Smith. Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush, an in-house promotional viral which gained the fledging company its first web audience. Another collaboration with Adam Stewart; Moontruth aided in establishing the viral as a tool for public and media notoriety. One of The Viral Factory’s first major corporate campaigns was a series of virals for the United States brand Trojan Condoms U.K / European launch. This in turn led to an increase in global blue chip clients and further viral campaigns with brands such as Microsoft, Ford and Coca-Cola.
In 2010 The Viral Factory closed its USA branch.
Style and content
The Viral Factory work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real.
The Viral Factory has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ campaign of 2006.