Country of origin United States Original network NBC First episode date 1 April 1948 Presented by Lanny Ross Audio format Monaural | Running time 30 minutes Picture format Black-and-white Final episode date 1949 Language English Genres Game show, Variety show | |
Original release April 1, 1948 (1948-04-01) – 1949 Similar Game show, Camel News Caravan, Variety show, The Stockard Channing, The Martha Raye Show | ||
The Swift Show is an American variety/game show that aired on Thursdays at 8:30pm EST on NBC premiering April 1, 1948 and running to 1949.
Contents
Overview
The series, sponsored by the Swift & Company meat packing company, was mainly a musical variety show hosted by Lanny Ross, although during its first few months, it also featured a quiz show segment. Guest stars included Eileen Barton, Frank Fontaine, Max Showalter, and Susan Shaw.
For the first five months, a quiz show segment was included. In September 1948, the show became "Lanny's penthouse with his girlfriend Eileen Barton visiting". In March 1949, the show reverted to a purely musical variety show.
Episode status
Two episodes, from May 13, 1948 and May 27, 1948, are in the collection of the UCLA Film and Television Archive, and an episode from March 31, 1949 is in the collection of the Paley Center for Media.