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The Shires Shopping Centre is the central, covered shopping centre in Trowbridge, Wiltshire. The centre includes an adjoining 1,000-space car park and fronts onto the retail-centred 'high street' which has many banks and cafés. The county town's main museum is within the centre. On average approximately 120,000 shoppers visit each week.
Contents
A visualisation of smoke control for the shires shopping centre
History
Excavations before the construction of the centre revealed multiple artifacts of Saxon occupation, including a church and graveyard dated to c. 850 AD, and remnants of the medieval castle; as such the name evokes this period of Anglo-Saxon England when during the Heptarchy major affairs such as justice began to be administered by meetings at shire-level.
Most of the land occupied by the centre was used in Trowbridge's woollen milling industry between the 14th and 19th centuries. Centrally within it was the last operating such facility, Salter's Home Mill, which closed in 1982 and much of which is Trowbridge Museum which opened with the centre in 1990.
Opening in 1990, the Shires became Trowbridge's second shopping centre after Castle Place which opened in 1973.
The Shires was voted Wiltshire's best shopping centre for the six years to 2009 by readers of a local newspaper.
Current occupiers
A selection of stores at the centre include: Bonmarché, F. Hinds, Gamestation, Halifax, Iceland, Peacocks, Poundland, Sports Direct and Superdrug.
Shires Gateway
This 2009 addition, built simultaneously with waterside housing and cafés, introduced fashion retailers Next and New Look, along with footwear retailer Brantano.
Although its colloquial name is the Shires Gateway, its on-building name is the Gateway Trowbridge.
History
The case for this development accompanied significant population growth of the town and region between 2001 and 2009, and consequently a desire to make upmarket shopping accessible without having to visit the city of Bath or towns of Melksham or Chippenham.
Outline planning permission was granted by West Wiltshire District Council in 2007 for the development of a site on Bythesea Road, to be named "The Shires Gateway". Having published the scheme and consulted affected businesses, the body agreed to the developer's intention to provide:
"...not only much needed retail but will also see a new pedestrian street and public courtyard linking Bythesea Road and Stallard Street with boutique shops and cafés on the ground level and offices and apartments above."