Number of employees 2,945 Revenue 295.2 million EUR (2006) | Industry Retail Number of locations 286 Founded 1962 Net income 29.5 million EUR (2006) | |
 | ||
Key people André Brantegem, Founder Parent Brantano N.V. (1962-2007)Macintosh Retail Group (2007-2016) Profiles | ||
Brantano footwear short back to school tv advert 2014
Brantano Footwear is a European chain of retail stores specialising in footwear for men, women and children, that was founded in Belgium.
Contents
- Brantano footwear short back to school tv advert 2014
- Brantano footwear back to school tv advert 2014
- Origin
- Subsidiaries
- Brantano UK
- Television advertising campaign
- Expansion
- Other developments
- Brands
- Tommys partnership
- References
Brantano footwear back to school tv advert 2014
Origin
The company originated from a small factory run by André Brantegem and his brother in Lede, East Flanders. The Brantegem brothers were sons of a cobbler. They specialised in ladies' shoes which they sold to wholesalers and retailers in Belgium. Eventually the brothers separated and in 1962 André initiated a retail outlet at the factory. This evolved into the Brantano chain of shoe shops.
Brantano closed its Dutch and Danish stores in 2005, and subsequently liquidated its French stores.
In 2007, Dutch holding company Macintosh Retail Group took over ownership of Brantano.
Subsidiaries
Brantano UK
Brantano (UK) Ltd, British subsidiary, was started in 1998 by the purchase of 47 Shoe City stores from the British Shoe Corporation. The British subsidiary was owned by Macintosh Retail Group before being sold to Alteri Group for £12M alongside its sister company Jones Bootmaker, The company currently operates over 145 stores in UK.
Television advertising campaign
Brantano UK Ltd launched a television advert which features a fictional psychologist called Anne-Marie Brantano, portrayed as one of the giants of twentieth century psychology along with Sigmund Freud and Carl Jung. She is supposed to have discovered the 'sling-back synapse'; an imaginary part of the female brain in the shape of a shoe which reveals what women want from their shoe shopping experience. It also describes the condition "shoe rage". The concept of the campaign was to change the public's perception of Brantano from a discount warehouse, to a high fashion, affordable shoe megastore.
Expansion
In 2015 Brantano opened 36 new stores in the UK and planned to expand into 2015-2016 to open many more stores.
Other developments
Brands
Own brands
Brantano has their own brands manufactured by external companies.
Tommy's partnership
Brantano UK has been helping to raise money for the baby charity Tommy's since 2008 and have raised £104,751.48 so far through its in-store fundraising events.