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Profiles | ||
The left shoe company man
The Left Shoe Company, previously Left Foot Company, is a made-to-measure male footwear manufacturer with offices in London, Los Angeles and in Helsinki. The company was founded in 1998 as The Left Foot Company. It was renamed and rebranded The Left Shoe Company in the fall of 2010.
Contents
What s new la the left shoe company
Business model
Because of the Made to measure 3D scanning method the shoes are available in a wide range of sizes and more personalized models. Normally, tailor made high quality shoes come at a high price, the delivery is around six months and the customer must revisit the shoemaker frequently. In contrast, 3D measured shoes can be delivered in 6 weeks.
The company – or its retailers – does not carry any inventory or overhead. This puts The Left Shoe Company in the same retail market as regular Ready-to-wear shoes with the exception that they are made-to-measure
Once the 3D-scanning process is completed, the customer is able to individualize his choice of shoes in accordance with the made-to-measure term, both in the store and on the website he can choose the sole, colour and leather to his liking.
The Left Shoe Company received recognition from management guru C. K. Prahalad in his book The New Age of Innovation.