Suvarna Garge (Editor)

The Lean Startup

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Language
  
English

Media type
  
Print (Hardcover)

Author
  
Country
  
United States of America


Publication date
  
2011 (USA)

Originally published
  
2011

ISBN
  
0307887898

The Lean Startup t2gstaticcomimagesqtbnANd9GcS9sE3V7UXus20Wyn

Pages
  
336 p. (US hardcover edition)

Publisher
  
Crown Publishing Group (USA)

Genres
  
Business, Non-fiction, Entrepreneurship

Similar
  
Business books, Entrepreneurship books

Video book review for the lean startup by eric ries


The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.

Contents

The lean startup eric ries animated book review


Thesis

Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch. After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."

Examples

Companies cited in the book as practicing Ries' ideas include Alphabet Energy of California.

Reception

As of June 2012, the book has sold 90,000 copies.

References

The Lean Startup Wikipedia


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