Country United States Publication date October 18, 2011 Originally published October 2011 Page count 320 Publisher John Wiley & Sons | Language English Pages 320 Genre Non-fiction | |
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Preceded by Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Followed by What's the Future of Business: Changing the Way Businesses Create Experiences Subjects Business, Social media, Marketing Similar Works by Brian Solis, Non-fiction books, Management books | ||
The end of business as usual from brian solis revolution season 2 briansolistv
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution is a bestselling book by digital analyst and author Brian Solis. The book examines how disruptive technology affects consumer behavior and how businesses need to either adapt or die. Katie Couric wrote the foreword.
Contents
- The end of business as usual from brian solis revolution season 2 briansolistv
- Synopsis
- Reception
- References
Synopsis
The End of Business as Usual explores how the relentless assault of technology, including social, mobile, and real time web, has changed the dynamic of business and consumer. Solis believes the 24-hour personal broadcasting of today's consumer has given rise to an "egosystem." He examines how influential businesses find success inside this egosystem and its interconnected customers, or what he labels "connected consumers." Solis also explores the concept of "digital darwinism," the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt.
The book outlines how to reach connected consumers through unique and indirect methods, what Solis calls "the migration from a rigid business to that of an adaptive business." Chapter titles include:
Reception
The End of Business as Usual was blurbed by entrepreneur and Dallas Mavericks owner Mark Cuban, television producer Mark Burnett, and John Chambers, CEO of Cisco Systems. Zappos founder Tony Hsieh said, "The entire book is a call for any business to compete for the future through relevance." Seattle Pi called it "crucially important for individuals who live in our new digital culture." Social Media Today praised the book as "so stimulating and all-encompassing that it constantly challenges your ability to focus." ZDNet describes Solis as "a master story teller with a relaxed and entertaining style that actually comes across."
Publishers Weekly named it a Top 10 Business Book for 2011. The book also made the 800-CEO-READ best seller list. It has since been translated into Japanese, Dutch, Chinese, and Bulgarian.