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The Age of Persuasion is a Canadian radio series which aired on CBC Radio One for 107 episodes over five seasons between 2006 and 2011, and also broadcast on Chicago public radio station WBEZ. A sequel to the earlier O'Reilly on Advertising, the series is hosted by Terry O'Reilly and explores the sociological and cultural impact of advertising on modern life.
Contents
- Episode list
- Opening theme
- Season 1
- Season 2
- Season 3
- Season 4
- Season 5
- Running gags
- End Credits
- Awards
- References
Each episode uses humour and numerous excerpts from historical radio broadcasts and commercials to make its point.
Many episodes are available in streaming MP3 format from the program's CBC website. Some are available in podcast form at the unofficial site CBC Podcasts. On December 24, 2010 the Age of Persuasion blog announced that the CBC would be podcasting the show starting in January 2011.
The show's creators, Terry O'Reilly and Mike Tennant, have released a book: The Age of Persuasion: How Marketing Ate Our Culture, (Knopf Canada & Vintage Paperbacks). The book is published in the United States by Counterpoint Press.
As late as November 2011, O'Reilly had indicated that a sixth season of AoP would begin that January. However, in December 2011, O'Reilly revealed that AoP would in fact be replaced at that time by a new series, Under the Influence, reflecting the shift of marketing from a "one-way conversation" to a "delicate dialogue".
Episode list
Note: Starting in season 2, episodes in italics are repeat broadcasts. Links in the episode title take you to an online copy of the episode. Links in the date take you to a summary only.
Opening theme
The title theme, composed by Ari Posner and Ian LeFeuvre, consists of a series of ten sound clips from ads and speeches, played over the theme music. Static is heard between each clip, giving the impression of changing between stations on a radio. The title is announced in the middle of the clips. In each episode, one clip is different, similar to the couch gag in the opening to The Simpsons.
Season 1
Read. My. Lips. / This is the CBS News / I've fallen and I can't get up! / Don't be a square / The only thing we have to fear is... / (clip) / And now, Terry O'Reilly and The Age of Persuasion / Oh, the humanity! / Chops, dices, minces / Yeeeargh! / It's that simple.
Season 2
I want chicken, I want liver / "I wanna bottle of Coca-Cola!" "Sonny..." / That's a spicy meat-a-ball! / Hey, great, a toothpaste should fight cavities / I can't believe I ate that whole... / (clip) / And now, Terry O'Reilly and The Age of Persuasion / Ho,ho,ho / Hoo-hoo! / Mamma mia! / There you go again.
Season 3
I'm Barack Obama, and I approve this message / "Another cup of Maxwell House coffee, George?" "Sure, pour me a cup, Gracie!" / Hoo-wah! / "Hello, I'm a Mac," "And I'm a PC!" "Whooooo!" "Whoo!" / The only thing we have to fear is... / (clip) / And now, Terry O'Reilly and The Age of Persuasion / Bromo-Seltzer, Bromo-Seltzer, Bromo-Seltzer... / Got milk? / Don't leave home without it / Isn't that amazing?
Season 4
I'm not a doctor, but I play one on TV / It's the fishing invention of the century / This is only a test / It's Patrick, he took out life insurance / I'm not only the Hair Club president, I'm also a client / The only thing we have to fear is... / (clip) / And now, Terry O'Reilly and The Age of Persuasion / Takes a licking and keeps on ticking / He likes it! Hey, Mikey! / Yes! We! Can!
Season 5
Hello, ladies / Tacos... fettuccine, linguine, martini, bikini / Wow, what's that aftershave you're wearing? / Cough suppressant as effective as codeine, but not narcotic / It'll keep your kids quiet for hours / Tonight's episode brought to you by / (clip) / And now, Terry O'Reilly and The Age of Persuasion / We are not afraid to get mavericky in there / Ha-ha-ha-haaa / Thank you for your support.
Running gags
End Credits
(Seasons 1-4)
(Season 5)
Awards
New York Festivals, World's Best Radio Programs & Promotions
AOP Goes to the Movies
Speed Bumps
Grand Award: AOP Goes to the Movies
New York Festivals, World's Best Radio Programs & Promotions
The Happy Homemaker: How Advertising Invented the Housewife
Luxury Advertising
Grand Award: The Happy Homemaker: How Advertising Invented the Housewife