Type Private Founded 2010 | Industry Muay Thai promotion | |
Founder Toli Makris, Seth Fishman DVM Headquarters 406-502 Amarin Plaza 10th Floor, Ploenchit Rd, Lumpinee,
Pathumwan, Bangkok, 10330 Thailand Key people H.E. General Pichit Kullavanijaya (Chairman)
Toli Makris (Promoter)
Seth Fishman DVM (CEO)
Songchai Ratanasuban (Consultant)
Stephan Fox (Consultant) | ||
The Thailand VS Challenger (TVC) Series is a Bangkok-based muaythai promotion which was officially launched on 16 January 2010. Now widely recognized as the biggest muaythai event series in Asia, the Middle East and Europe, TVC is produced and promoted by Elite Boxing (EB), headed by Promoter, Toli Makris, and Co-Founder, Seth Fishman DVM.
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The Thailand VS Challenger (TVC) Series Concept
Thailand VS Challenger (TVC) was developed to meet the growing demands of muaythai and combat sports fans across the globe for a premium stand-up fighting event series.
The concept of TVC is to have an elite Thai national team taking on the best muaythai fighters from around the world in a series of regional challenges. TVC events combine the raw energy and passion of muaythai with high-quality entertainment at luxury venues around the world.
TVC History
Before TVC entered the market, the sport of muaythai was largely undeveloped. In Thailand, muaythai catered primarily to working class Thais with events held in run-down old stadiums. Although muaythai had some international appeal, the lack of an internationally recognized brand prevented the sport from reaching its global potential.
Since its launch in January 2010, TVC has gone a long way towards achieving its number one objective of becoming the world's number one muaythai brand by offering fight fans a superior entertainment experience in a safe and comfortable environment.
Playing on national pride and adding a higher level of commercialization to the sport, TVC has been able to expand the reach of muaythai by attracting a new generation of fans as well as tapping into the huge global market of combat sports fans.
Following an extravagant Grand Opening to the inaugural TVC Series at Siam Paragon in Bangkok in January 2010, a number of successful TVC events have been held in Thailand, Malaysia, Germany and U.A.E.
Television Broadcast
Each TVC event is televised worldwide through a network of broadcast partners. TVC events are broadcast across Asia by ESPN/Star Sports as part of a 5-year agreement. Eurosport broadcasts TVC events in Europe.
For domestic broadcasts, TVC also collaborates with local television stations. Since 2012, TVC has also been working with Astro Malaysia, while TRUE Sports cover TVC events in Thailand.
Elite Boxing is currently negotiating with additional broadcasters with the aim of expanding its global reach to include 180 countries by 2014.