Website www.tatango.com Founded October 2007 | Headquarters Seattle | |
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Industry Short Messaging Service Key people CEO Derek Johnson,Alex Mittelstaedt (Director of Sales) Services Short Messaging Service Profiles | ||
Tatango com wins startup business of the year
Tatango is a U.S. mobile marketing company that specializes in text message marketing (SMS/MMS) services for enterprise type clients.
Contents
- Tatango com wins startup business of the year
- From college dropout to a multi million dollar company with derek johnson of tatango
- History
- Highlights
- Press
- References
Tatango's software enables enterprise business clients to build campaigns and engage consumers through text message promotions and alerts and this is open to users in the U.S. and Canada. Tatango is a privately held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels
From college dropout to a multi million dollar company with derek johnson of tatango
History
Derek Johnson, the CEO, founded the service originally named NetworkText when at the University of Houston's Bauer College of Business. Initially started as a solution for his Fraternity (Delta Upsilon) to communicate with his Fraternity brothers.
Tatango now works with primarily with fortune 500 businesses. Tatango was originally designed to allow groups and organizations to use the service to send text messages to their members, while networkText inserted 30-40 character text ads at the bottom of each text message. The service was free for groups and organizations in collaboration with 4INFO. This was later reviewed in July 26, 2008 and the company started charging a monthly fee to use the service.
Johnson left college and moved to Bellingham where he founded NetworkText with Matt Pelo, who left the company later that year. In 2008, the company was renamed to Tatango, and offices were found. Tatango moved from being a Limited-liability company to a Corporation late in 2008. In October that same year, Tatango launched a voice messaging service, which has since been discontinued.
Tatango acquired HungryThumb in 2012 and Broadtexter the following year. In 2016 Tatango launched the U.S. Short Code Directory.
Highlights
Press
Tantago has been featured on TechCrunch, Cnet The Seattle Times and LifeHacker.
Tatango CEO, Derek Johnson has also been featured in The Wall Street Journal in the article