Area served India Headquarters India Number of employees 1,200 | Type Joint Venture Number of locations 73 stores (May 2016) CEO Avani Davda (Sep 2012–) Founded 2012 | |
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Trading name Starbucks "A TATA Alliance" Revenue 1.712 billion INR (2015, US$25 million) Owners Starbucks (50%), Tata Global Beverages (50%) | ||
Tata starbucks launches first flagship store in mumbai
TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance".
Contents
- Tata starbucks launches first flagship store in mumbai
- Tata starbucks opens 58th store in hyderabad tv5 news
- History
- Products
- Locations
- References
Tata starbucks opens 58th store in hyderabad tv5 news
History
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance". Starbucks had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.
On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place. Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year, with an investment of ₹4 billion (US$59 million). However, the company would open its 50th store in India only on 8 July 2014.
The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013. Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.
At the Starbucks annual shareholders meet in March 2014, then Tata Starbucks CEO Avani Davda stated, "With 40 stores in four cities (in 17 months) and nearly 1,000 partners, India is the fastest growing market in Starbucks history." Starbucks opened its first store in Chennai and 50th store in India on 8 July 2014.
Products
Apart from the usual products offered internationally, Starbucks in India has some Indian style product offerings such as Tandoori Paneer Roll, Elaichi Mewa Croissant and Murg Tikka Panini to suit Indian customers.
On 15 June 2015, Tata Starbucks announced that it was suspending the use of ingredients that had not been approved by the Food Safety and Standards Authority of India (FSSAI). The company did not specify what the ingredients or the products they were used in were. The company also stated that it was in the process of applying for FSSAI approval for these ingredients.
Free Wi-Fi is available at all Starbucks stores.
Locations
As of April 2016, Starbucks operates 84 outlets in 7 cities of India.