Type Studio Website NYTMediaKit.com | Industry Advertising Founded 2014 | |
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Key people Adam Aston, Editorial Director Products Paid posts in The New York Times Headquarters New York City, New York, United States Parent organization The New York Times Company Profiles | ||
T brand studio winner of 2016 native advertising awards for native advertising studio of the year
T Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper. Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black, and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace".
Contents
- T brand studio winner of 2016 native advertising awards for native advertising studio of the year
- Welcome to t brand studio
- History
- Operations
- References
The studio is a unit of The New York Times and is based in New York City.
Welcome to t brand studio
History
T Brand Studio was founded in early 2014. In 2015, the studio opened an office in London, with plans to use that office for expansion into the rest of the world, including Asia.
In March 2016, the New York Times bought Santa Monica, California-based Pinterest marketing company HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with T Brand Studio.
Operations
The studio staff consists of journalists, video producers, technologists, strategists and social media experts. As of October 2015, the group had developed over 100 campaigns for more than 50 different brands. It was reported that almost 20% of the New York Times' digital advertising revenue came from T Brand Studio projects. That was estimated to be $35.7 million in 2014.