Area served Worldwide Founded 2012 | Website www.hellosociety.com Parent organization T Brand Studio | |
Industry Marketing Communications Number of locations Santa Monica, CA, United States Key people Kyla Brennan
(CEO / Founder) | ||
HelloSociety is a social media marketing and technology firm that help brands optimize their efforts through strategic partnerships with influencers and market analytics. The company was the first Pinterest marketing and analytics firm. In 2015 the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms. HelloSociety is based in Santa Monica, CA. Kyla Brennan is its CEO and founder.
Contents
The company was purchased by The New York Times in March 2016.
History
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.
In March 2016, the New York Times bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.
Products
HelloSociety’s product suite is made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.