8.2 /10 1 Votes8.2
4.3/5 Barnes & Noble OCLC 40408909 Genre Satire | 3.9/5 Goodreads Publication date July 1999 Originally published July 1999 ISBN 0-670-88640-8 | |||||||||||||||||||||||||||||||||
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Pages 320 pp (first edition, hardback) Similar Jennifer Government, Company, Machine Man, Lexicon, Logoland: Roman | ||||||||||||||||||||||||||||||||||
Syrup is a novel written by Max Barry under the pseudonym Maxx Barry, which satirizes consumerism and marketing techniques. It is Barry's debut novel, published in 1999, and adapted into a movie in 2013.
Contents
Main Characters
Plot
Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the trademark in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.
Coca-Cola Blāk
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.