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Sweater girl

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Lana turner the sweater girl


The term Sweater girl was made popular in the 1940s and 1950s to describe Hollywood actresses like Lana Turner, Jayne Mansfield, and Jane Russell, who adopted the popular fashion of wearing tight sweaters over a cone- or bullet-shaped bra that emphasized the woman's bustline.

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The Sweater Girl trend was not confined to Hollywood and was viewed with alarm by some. In 1949 a Pittsburgh police superintendent even singled out the sweater girl as a symptom of the moral decline of postwar youth:

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sweater girl


Fashion influence

New, soft fabrics like cashmere and angora were being used to make sweaters. The conical shape bra, sometimes called a bullet bra, raises and separates her breasts. In its original form, the look was often tied to the promotion of new bra technology.

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Interest in the bullet bra revived after Madonna wore a cone bra during her 1990 Blond Ambition World Tour. The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.

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Lana Turner's appearance in the 1937 film They Won't Forget in a tight-fitting knit top is sometimes considered the first case of the "sweater girl", as Hollywood publicists sought for a catchy phrase to describe the impact she made on the screen. Movie magazines nicknamed her "The Sweater Girl," just as Ann Sheridan was "The Oomph Girl," Dorothy Lamour "The Sarong Girl," and Clara Bow "The It Girl."

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Sweater Girl is the name of a 1942 film written by Robert Blees and Beulah Marie Dix, directed by William Clemens and starring Eddie Bracken, June Preisser, Phillip Terry, and Betty Jane Rhodes.

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From the 1944 Army/Navy Screen Magazine #20, a one-reel short that showed portions of a special Armed Forces Radio Network recording session, Bob Hope introduces "sweater girl" Judy Garland. Before she sings Over the Rainbow, they do a short comedic bit, Judy asking why men are so crazy about sweater girls. Bob says he doesn't know; "That's one mystery I'd like to unravel".

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In September 1968, Francine Gottfried, a relatively unknown clerical worker, gained sudden international fame as "Wall Street's Sweater Girl." Each morning, substantial crowds of men and newspaper reporters would gather at the Wall Street subway station to await her arrival, subsequently mobbing her as she made her way to work. This phenomenon brought her brief yet notable celebrity status during that period.

References

Sweater girl Wikipedia


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