Puneet Varma (Editor)

StormFlower

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Type
  
Women's fragrance

Label
  
SAS&Company

Top notes
  
Mandarin nectarine

Website
  
cherylfragrances.com

Notes
  
Mandarin nectarine peach blossom freesia vanilla white musk

Released
  
21 August 2014 (2014-08-21)

StormFlower is the award winning fragrance promoted by British singer-songwriter Cheryl, released on 21 August 2014.

Contents

Background and development

In May 2014, Cheryl announced her plans to release her first fragrance. She further announced the scent's name as StormFlower, after unveiling the fragrance's promotional ad.

Packaging and scent

StormFlower's promotional campaign was directed and shot by photographer Rankin.

Promotion

Cole launched StormFlower on 23 July 2014, at a launch party in central London. A television advert was unveiled in July 2014 to promote the fragrance.

Response

StormFlower broke sales records following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction.

Products

The products for StormFlower:

  • Eau de Parfum 30ml
  • Eau de Parfum 50ml
  • Eau de Parfum 100ml
  • Shimmering Body Lotion 150ml
  • Luxury Body Wash 150ml
  • References

    StormFlower Wikipedia