Rahul Sharma (Editor)

Storm (soft drink)

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Type
  
Lemon-lime soft drink

Distributor
  
PepsiCo

Introduced
  
1998

Manufacturer
  
PepsiCo

Country of origin
  
United States

Discontinued
  
2000


Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one which was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.

Although Storm was only offered in test markets, Pepsi included it in their marketing of Star Wars: Episode I – The Phantom Menace, and offered cans with characters in both Storm and Light storm varieties.

Pepsi already had an existing offering, lemon-lime Slice, although it, like Sprite, was caffeine-free.

Pepsi dropped Storm while it was still in the test market stage. Test markets included Denver, Indianapolis, Omaha, San Francisco, Las Vegas, Milwaukee, and Philadelphia. Lemon-lime Slice was dropped in favor of a new formula, marketed as Sierra Mist in 2000.

References

Storm (soft drink) Wikipedia