Launched September 7, 2001 Picture format 480i (SDTV) Broadcast area National Headquarters Toronto, Canada Owner Stingray Digital | Owned by Stingray Digital Country Canada Formerly called MuchLoud (2001-2016) Founded 2001 | |
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Stingray Loud is a Canadian English language Category B specialty channel owned by Stingray Digital. The channel broadcasts rock, modern rock, alternative, punk, and heavy metal music programming primarily in the form of music videos with other programming including concerts and interviews.
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History
In November 2000, CHUM Limited was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."
The channel was launched on September 7, 2001 as MuchLoud, fashioned after the former MuchMusic original program, Loud.
In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was MuchLoud. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.
On September 10, 2010, BCE, Inc. (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
On June 21, 2016, it was announced that Stingray Digital would acquire MuchVibe, MuchLoud, MuchRetro, and Juicebox from Bell Media at a price-tag later revealed to be $4 million for all four channels. The deal for MuchLoud would later close on August 15, 2016, with MuchLoud rebranded as Stingray Loud on August 12, 2016.