Star Motorcycles was a U.S.-specific brand of Yamaha Motor Company used on Yamaha's cruiser motorcycles.
Contents
History
In 1994 Yamaha announced the creation of Star Motorcycles, a new standalone brand name for its cruiser series of motorcycles in the American market. Although a separate brand, Star motorcycles will continue to be sold at Yamaha dealerships. In other markets the same bikes will still be sold as Yamahas. In 2006 The brand was expanded to being its own company, although Yamaha still handles production and distribution. The brand is operated out of the Yamaha Motor Corporation, USA offices in Cypress, California. The motorcycles are designed in the United States.
In 2016 Yamaha announced they will be dropping the moniker STAR, and reverting back to selling under the Yamaha name.