Website sortedfood.com Years active 2010–present Subscribers 1,722,012 | Channel sortedfood Genre Cooking | |
Created by Ben Ebbrell, Mike Huttlestone, Jamie Spafford and Barry Taylor | ||
Sorted Food is a British YouTube cooking channel, food website and it created by Ben Ebbrell, Mike Huttlestone, Jamie Spafford and Barry Taylor. The channel started on March 10, 2010
Contents
History
The Sorted Food YouTube channel was launched in March 2010 by Jamie Spafford, Ben Ebbrell, Barry James Taylor and Mike Huttlestone. The basis for the channel's simple "store-cupboard" recipes came when Ebbrell, the only member with any culinary training, started suggesting simple and cheap recipes for the others to try instead of eating only ready meals. As of July 2014 the company has 12 employees based in North London; its projected revenue for 2014 is $3.5 million.
The first two Sorted cookbooks, A Recipe for Student Survival and A Rookies Guide to Crackin' Cooking, were self-published in 2008 and 2012 respectively through "Co-Incidence Ventures" and released in both paperback and hardback editions. In 2012 they signed with Penguin Books and have so far released a beginners cookbook, Beginners Get... Sorted and an eBook, Food with Friends, which is also available in individual chapters.
As of 1 June 2016 the YouTube channel has over 1.59 million subscribers and over 205 million video views. Sorted Food are influential in social media, with over 72,400 followers on Twitter (as of May 2016), over 130,000 followers on Google+ and over 148,000 followers on Instagram. They were listed 4th in The Guardians "30 Under 30: The Top Young People in Digital Media" in 2014.
Sorted Food won the "Best Online Program - Entertainment" award at the 2011 Banff World Media Festival. They won the "New Media Award" at the 2014 Guild of Food Writers awards. Ebbrell himself also won the Good Food Channel's Market Kitchen search for the "next celebrity chef".
They have also launched their official app, SORTEDfood on App Store.