Role Musical Artist Years active 2002–present | Website roadent.co.uk Name Smurfie Syco | |
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Born 16 June 1991 (age 32) Abu Simbel, Egypt ( 1991-06-16 ) Occupation(s) DJ, record producer, Business manager, Investor, CEO Labels R.O.A.D. EntertainmentDirtee Stank Recordings Genres Contemporary R&B, Grime music, Hip hop music, Dubstep Similar People Newham Generals, D Double E, True Tiger, Dizzee Rascal Profiles | ||
Smurfie Syco @ Sheffield O2 - Run This Town
Teriy Keys also known as Smurfie Syco is an English DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global
Contents
- Smurfie Syco Sheffield O2 Run This Town
- Catch the Looks feat Smurfie Syco
- Early life education
- Music career
- Dirtee Stank Recordings
- ROAD Group
- Personal life
- Discography
- References
Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of SMURFIESYCO.COM album. He also featured in Mix Mag "Artist's of 2010".
Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009), I'm The Best I Can’t Help It (Mixtape) (2011).
In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives. "30 young professionals working in the UK music business of 2013 that are tipping for mighty things in the years and decades to come"
Catch the Looks (feat. Smurfie Syco)
Early life & education
Teriy attended White Hart Lane School (Centre of Excellence) in North London, London Borough of Haringey leaving with 11 GCSE's. He then went on to study a combined degree of BSc (Hons) in Music Technology with BA (Hons) Media Advertising & Marketing at the University of East London.
His first interactions with music production began in 2002, when he was one of ten Mensa selected "Young and Gifted" recipients of Haringey Technology Bursary and awarded a PC computer and a Playstation with the Music 2000 game.
Music career
His pseudonym Smurfie Syco derives from The Smurfs a Belgian comic and television franchise centred on a group of small blue fictional creatures called Smurfs, There are more than one hundred 'Smurfs', whose names are based on adjectives that emphasise their characteristics, e.g. 'Jokey Smurf'. This nickname was given by his mother as he was considerable shorter than his peer pre-puberty, the addition of Syco came from local friends who would refer to Key's accelerated energy as Psycho.
In 2003, the grime group Cold Society was formed, and included Keys and like UK urban pioneer Dizzee Rascal they were making music that was a derivative of Garage. For a while there was not even a name for it. The name "grime" was the one that stuck. While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on Dizzee Rascal's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".
FM Radio appearances from Smurfie Syco dated back as far as 2002, where her would appear on local pirate radio stations Heat.FM 96.6 renowned for early oldschool garage tapes from grime founders Wiley and Dizzee Rascal plus drum and bass pioneers dating as far back as 1993.
Dirtee Stank Recordings
2006, His music career has been managed by Dizzee Rascal under pseudonym Smurfie Syco. Keys became the company's Executive Producer and A&R in January 2009.
R.O.A.D. Group
2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.
2006, he founded Chocolate Label; an umbrella imprint which housed release under Dizzee Rascal's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organized Always Determined)
R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy CIC. Company operations primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.
R.O.A.D. Academy is a registered CIC Community Interest Company which works with NEETs which is a government acronym for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the Academic administration of R.O.A.D. Academy CIC PLC.
In 2012, Keys was appointed managing director of holding company R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke couture (clothing company).
Personal life
In a BBC Radio interview Teriy Keys revealed that he could have become a professional footballer. Keys was a junior at Arsenal F.C. Academy and after spending a season with Tottenham Hotspur F.C. Development Academy he signed with Spanish license football agent José Ramón Alexanko and moved to Barcelona, Spain where he remained for 2 season playing under Pep Guardiola, living at the famous Barcelona youth academy La Masia.
On 18 September 2014, Teriy Keys was award with Freedom of the City and granted the use of the title Esquire. The City of London from time to time invites individuals who have made a significant impact in their field to take up the Freedom to acknowledge their particular contribution. This category includes diplomats, clergy, actors, musicians and sportsmen. Recent recipients have included Judi Dench, Annie Lennox Stephen Fry, Ian McKellen and Morgan Freeman.
On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present but the Mayor of Haringey, Mayor Councillor Kaushika Amin
Discography
Studio Albums
Mixtapes
Artist Credits
Producer Credits