Supriya Ghosh (Editor)

Sky Deutschland

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Type  Aktiengesellschaft
Area served  Germany, Austria
Headquarters  Unterföhring, Germany
Parent organization  Sky plc
Industry  Mass media
Revenue  €977.8 million (2010)
Founded  28 February 1991
Sky Deutschland wwwskydestaticimgskylogolpng
Key people  Carsten Schmidt (CEO) James Murdoch (Chairman of the supervisory board)
Services  Pay TV Broadcasting Television Production
CEO  Carsten Schmidt (25 Jun 2015–)
Subsidiaries  Premium Media Solutions GmbH

Sky Deutschland AG, branded as Sky, is a German media company which operates a Direct Broadcast Satellite Pay TV platform in Germany, Austria and Switzerland (through Teleclub) offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television.


It was launched in 1991 as Premiere. The channel originally started as a single analogue channel on the Astra 1A satellite, showing films dubbed into German, as well as in original audio, live football matches from the German Bundesliga and Austrian Bundesliga (and at one time the UEFA Cup), and documentaries and TV series. After the coming of the digital age, the service has since consisted of many channels with many new ones added over the years. On 4 July 2009, the service and its channels were rebranded as "Sky".

Sky Deutschland is a wholly owned subsidiary of Sky plc. The programming service itself is provided by its subsidiary Sky Deutschland Fernsehen GmbH & Co. KG (formerly Premiere Fernsehen GmbH & Co. KG). It topped 3,000,000 subscribers by the end of 2011. As of Q2 2014, Sky Deutschland has more than 4 million subscribers.

Alice mascia sky deutschland auf dem medieninnovationstag 2014


The German Sky has its origin in the analogue premium channel "Premiere". It was owned by Kirch Group, Bertelsmann, and Canal+, and started broadcasting in 1991.

In 1996, Kirch Media launched a digital satellite platform called DF1, which offered several different channels, including premium movie and sports channels.

Premiere started broadcasting three digital channels in 1997, one channel mirroring the analogue channel and two showing the same content at different times.

Premiere and DF1 merged to form Premiere World on 1 October 1999. Many of the channels offered on DF1 were carried over to Premiere World, others were rebranded or closed.

In 2002, the service became known as simply Premiere. Many of the channels were rebranded and the package structure was overhauled at the same time. At the same time, KirchGroup filed for bankruptcy. In 2003, investment group Permira stepped in and took control of Premiere.

Exclusivity was for a long time a major selling point for Premiere, and most of its channels were only available through the Premiere platform. This changed in September 2007, when Premiere launched Premiere Star, a new satellite package made up of channels that were not exclusive to Premiere. The new package was called Sky Welt/Extra. The package included TNT Serie, TNT Film, Sat.1 emotions, Kabel eins Classics, AXN, Kinowelt.TV, RTL Living, RTL Crime, FOX, Syfy Universal, Animax, Disney Junior, Disney XD, Boomerang, Cartoon Network, ESPN America, Eurosport HD, Eurosport 2, National Geographic Channel, Discovery Channel, MTV Germany, MTV Live HD and Nicktoons.

On 4 July 2009, Premiere was rebranded to become Sky Deutschland. In conjunction with the relaunch, many channels disappeared from the platform, many switched packages, many were renamed, and several new channels were added. The rebrand resulted a return of News Corporation's Sky brand in Germany since the encryption of the Sky Channel (now Sky1) in 1993, apart from availability of Sky News.

An inside account of the rise of Premiere, DF1, Premiere World, and then Sky Deutschland to become a major satellite TV provider in Europe is given in the book, High Above, which tells the story of the foundation and development of the leading European satellite operator, SES.

Besides private customers, Sky Germany also has trade customers using Sky TV to attract and entertain customers.

Following News Corporation's split on 28 June 2013 to create two separate companies, 21st Century Fox (the rebranded News Corporation), and the spin-off company New News Corp, the 54.5% stake held by News Corporation in Sky Deutschland was retained by the rebranded 21st Century Fox.

Following media speculation, on 12 May 2014 Sky Deutschland's sister company, BSkyB, confirmed that it was in talks with its largest shareholder, 21st Century Fox, about acquiring Fox's 57.4% stake in Sky Deutschland and its 100% stake in Sky Italia. The enlarged company would be likely to be called "Sky Europe" and it will consolidate 21st Century Fox's European digital TV assets into one company. The acquisition of the 57.4% stake was formally announced on 25 July 2014. BSkyB also made a required takeover offer to Sky Deutschland's minority shareholders. This resulted in BSkyB acquiring 89.71% of Sky Deutschland's share capital in total. The acquisitions were completed on 13 November. British Sky Broadcasting Group plc changed its name to Sky plc on 21 November 2014. On 27 November 2014 Sky plc increased its shareholding in Sky Deutschland to 90.04%, and by 2015 had bought out the remaining shareholders, de-listing the company from the Frankfurt stock exchange.

On 17 November 2016, Sky Deutschland and WWE signed a multiyear agreement to distribute WWE's premier pay-per-view events and broadcast Raw and SmackDown live on Sky Sports starting in April 2017.


The channels that make up the Sky package broadcast from the Astra 19.2°E satellite position, using the Astra 1H, Astra 1L, and Astra 1M satellites. Channels are uplinked by Sky Italia. Between 2004 and 2016, they were uplinked by SES Platform Services (now MX1).

  • Sky 1
  • Sky Cinema
  • Sky Atlantic
  • Sky Krimi
  • Sky Sport News
  • Sky Sport Sky Sport 1 - 11 HD
  • Sky Bungesliga HD1 to HD 10
  • Sky Sport Austria
  • Sky 3D (still a linear channel in Germany, unlike UK)
  • Sky Select HD
  • Sky Arts
  • Bone conduction advertising abuse

    In 2013 the company considered using bone conduction via train windows to broadcast ads to train riders while sleeping or resting.


    Sky Deutschland Wikipedia