Area served Australia Headquarters Adelaide Defunct 1999 | Website www.simpson.com.au Founded 1909 | |
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Industry Appliance manufacturing, washing machine, dryers, accessories Successor Electrolux Home Products Pty Ltd
Email Ltd
Simpson Pope Holdings Ltd Products Washing machines, dryers Owner Electrolux Home Products Pty Ltd | ||
Simpson was a manufacturer of household appliances based in Adelaide, Australia. It now exists as a brand within the Electrolux Australia group.
History
Simpson was established in 1909. In 1963 it merged with Pope Industries Ltd to form Simpson Pope Holdings Limited. Pope was originally established in Adelaide as Popes Sprinkler and Irrigation Company in 1925 and after World War II was also a manufacturer of washing machines and hand tools. Pope later manufactured air-conditioning systems. In 1979, the company changed its name to Simpson Holdings Limited—a listed public company. In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters and metals distribution. In 1999, the Email conglomerate was taken over and broken up. The appliance business was acquired by Electrolux in 2000.
As of 2016 Electrolux was still using the Simpson brand name in Australia for a range of washing machines and dryers. The Pope brand (now owned by Toro Australia), continues to be used for lines of garden watering and sprinkler products.