Products Hand tools | Industry Manufacturing Website www.sidchrome.com.au | |
Headquarters Heidelberg West, Victoria Founded 1931, Collingwood, Australia Parent organization Stanley Black & Decker, Inc. Profiles | ||
The story of sidchrome
Sidchrome was an Australian brand of mechanics' tools. It is a subsidiary of Stanley Black & Decker.
Contents
- The story of sidchrome
- Scmt10137 sidchrome 199 pce met af foam tool kit
- History
- Racing
- Present
- References
Scmt10137 sidchrome 199 pce met af foam tool kit
History
The brand emerged when Royston Siddons' Siddons Drop Forgings Pty Ltd turned to tool making to fill post-war shortages after World War II. Original production of Sidchrome tools in Australia was in the Brunswick area in the city of Melbourne, Victoria.
The Sidchrome brand built its reputation with high quality products. Sidchrome until 1996 were manufactured in Australia, but since being acquired by The Stanley Works (named Stanley Black & Decker since 2010) production is now undertaken in Taiwan.
Racing
Sidchrome sponsored several Australian and New Zealand racing drivers in the 1970s, notably New Zealand and Australian saloon champion Jim Richards.
Present
Sidchrome is still a top-selling automotive tool brand in Australia and New Zealand and currently (2007) sponsors the Most Improved Award in Australia's V8 Supercar Championship series.