Shady XV

Release and promotion

On June 3, 2014, Eminem's manager and Shady Records co-founder Paul Rosenberg tweeted "Shady XV". On August 23, 2014, during his final stop of The Monster Tour with Rihanna at Detroit, Michigan's Comerica Park, Eminem wore a T-shirt branded "Shady XV". On August 25, 2014, he tweeted "Yes it's official... #SHADYXV Black Friday," leading to speculation about a release on Black Friday, which fell on November 28, 2014. He also released a 20-second teaser video, featuring images of Eminem and other Shady Records artists. On the same day, August 25, a press release was issued on Eminem's official website, announcing that Shady XV, a two-disc compilation featuring a collection of Shady Record's greatest hits on one disc and new material from Eminem, Slaughterhouse, Bad Meets Evil, D12, and Yelawolf on the other, was set to release on November 24, 2014, in the week of Black Friday.

On October 13, 2014, Eminem posted a video on various social media websites of the artwork, along with the description "Back to basics! Here's the cover for #SHADYXV out 11/24". The cover depicts a black and red hockey mask designed by Cuzzalo Ink under two crossed chainsaws.

The album was released on disc and as a digital download on November 24, 2014 as the 15th release on the label (excluding Eminem's solo releases) and 15 years after its inception. The "greatest hits" disc contains tracks by current Shady Records members, as well as previous members 50 Cent, Obie Trice, Bobby Creekwater, Ca$his and Stat Quo. The track list was revealed on October 29, 2014 on the official website.

A rap cypher with Eminem, Slaughterhouse, and Yelawolf, titled 'SHADY CXVPHER', premiered on VEVO on November 10, 2014 to promote the album. On November 18, 2014, Eminem revealed info about the "Lose Yourself" demo version, the last track on the second disc. It contains alternate lyrics to the original beat that were recorded but never published. Eminem had no memory of this scrapped version until he was recently reminded.

Music and lyrics

"Guts Over Fear" is about Eminem and his struggles as an artist, and touches up on moments of his career. "Detroit vs. Everybody" is a posse cut which features Eminem and fellow Detroit natives Royce da 5'9", Big Sean, Danny Brown, Trick-Trick, and Dej Loaf rapping over a boom bap beat.

Singles

The first single, "Guts Over Fear", which features vocals by Australian singer-songwriter Sia and production from Emile Haynie, was previewed in the trailer for the film The Equalizer, released on June 16, 2014 (with its title not yet revealed). A TV spot for the film was released on August 24, 2014, and aired during the 2014 MTV Video Music Awards, at the end of which it was promoted as "featuring the new song Eminem feat. Sia 'Guts Over Fear' from Shady XV - Black Friday". The song was a new leak before it was released a day later on the iTunes Store. It was later confirmed that the track would also roll during the closing credits of The Equalizer. The second single, "Y'all Ready Know" by Slaughterhouse, was released on November 4, 2014. The music video was released the same day. The third and last single, "Detroit Vs. Everybody" by Eminem, Trick-Trick, Dej Loaf, Big Sean, Royce Da 5'9", and Danny Brown, premiered on Eminem's radio channel Shade 45 on November 10, 2014. It was officially released on iTunes later that night.

Critical reception

Shady XV received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from critics, the album received an average score of 61, which indicates "Generally Positive Reviews ", based on nine reviews. Samantha O'Connor of Exclaim! said, "For the Shady diehard fans, Shady XV is enough. But for those searching for that nostalgic surge of adrenaline-inducing passion and innovative content reminiscent of the Shady reign, it's better to skip the new material and head straight to the classics." Kyle Anderson of Entertainment Weekly said, "Shady's first half is, like most new Eminem material, more problematic but also more rewarding. With its aggro-horrorcore production, trapped-in-2001 cultural nods (there's a reference to former congressman Gary Condit), and Billy Squier sample, it's essentially The Marshall Mathers LP 2.5, with all the accompanying dicey gender politics."

Homer Johnsen of HipHopDX said, "Some songs border on perfection. A few more are just solidly average. Yet, it all balances out, and the rhymes on full display make Shady XV a great compilation release."

Commercial performance

The album debuted at number three on the Billboard 200 chart, with first-week sales of 138,000 copies in the United States. In its second week, the album dropped to number 21 on the chart, selling 28,000 copies. In its third week, the album dropped to number 37 on the chart, selling 18,000 copies. In its fourth week the album dropped to number 54 on the chart, selling 17,000 copies. As of June 27, 2015, Shady XV has been certified gold by the Recording Industry Association of America for shipping more than half-million units (in this case, 250,000 copies double album sets, which are double-counted by the RIAA).

Track listing