Editor Mohsen Taghavi Circulation 7,700 Weekly - Audited | Founded 2000 | |
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Type Weekly newspaperPublished on Thursdays Publisher Salam Toronto Media Inc. Headquarters 7398 Yonge StreetThornhill, OntarioL4J 8J2 | ||
Salam Toronto (Persian: سلام تورنتو) is the first Persian-English bilingual weekly publication in North America freely distributed and provided to community members living in southern Ontario.
Contents
In publication since October 2000, Salam Toronto earned the distinction of being the first and only ethnic publication to be elected as a board member of Ontario Community Newspapers Association (OCNA). With an immediate online edition available every Thursday, Salam Toronto can be read from all over the world, and at any time.
Serving the rapidly growing Iranian Canadian population of southern Ontario, Salam Toronto's readership has grown significantly over the past decade, and extends its reach as far east as Ottawa and as far west as Windsor. Based in Thornhill, Ontario, Salam Toronto is at the heart of the Iranian Canadian population, and in close proximity to the large community found in Toronto, Richmond Hill and Markham.
Salam Toronto's main approach is to promote the Canadian way of life as well as optimism, acceptance, compromise, cooperation, civil responsibility, individualism and respect.
It focuses on issues pertaining to those living in southern Ontario specifically, and encourages its readership to fully participate in Canadian society and not only add to it, but also learn from it. Its popular "What's Up" section keeps readers up to date with events and activities going around the city, and its multitude of exclusive interviews with community leaders, politicians, and dignitaries brings the reader informative, entertaining and relevant news.
Achievements and awards
Salam Toronto has been recognized for its work in promoting multicultural values, as it was granted a medal for distinguished services provided to the arts and other industries, as well as for promoting equality and respect for human rights and values, and fostering understanding among various cultural groups.
In June 2002, in a ceremony attended by Foreign Affair Minister, Mr. Bill Graham, Mohsen received the Canadian Ethnic Journalists' and Writers' Club Award for its editorial Thank you Toronto encouraging the city’s continued participation in Olympic bidding. Some of Mohsen’s editorials are available in the editorial section on Salam Toronto's website.
On May 22, 2008, York Regional Police named Salam Toronto's feature story on Community-Police relations by Sallya Aleboyeh as its "Best Feature story of the Year - in Print". The story emphasized the need for Iranian Canadians to develop open lines of communication with Officers and to report any instances of injustice.
In October 2009, Salam Toronto, in collaboration with Bukhara magazine, invited Bukhara's Editor-in-Chief, Mr. Ali Dehbashi to Toronto to deliver a series of lectures at the Universities of Toronto, Carlton and Queen's. Bukhara is a very well known and respected Persian language magazine printed in Tehran, Iran whose aim is to publish scholarly articles about Persian history, art, culture, philosophy and literature.
Demographics
Since the 1990s, Iranians have been among the top 10 immigrant populations in Canada. In 2008 alone, more than 6000 Iranians became permanent residents. Almost all of the newly arrived Iranians tend to choose GTA as the place of their residence. The current number of Iranian-Canadians in Southern Ontario is estimated to be over 140,000 and this number is rapidly increasing. The number of Iranians living in Richmond Hill for instance has more than doubled since 2001 and Persian is now the third most spoken language in Richmond Hill, behind English and Chinese. Persian makes up for 7% of the mother tongue languages spoken in Richmond Hill.
Iranian-Canadians are also among the three highest educated ethnic groups in Canada (the other two being Chinese Canadians and Indo-Canadians). Around 10,000 Iranian students are estimated to be studying at the three big universities in Toronto with approximately 100 professors of Iranian background teaching in Canadian universities.
Editor in Chief
Editor-in-Chief Mohsen Taghavi is a professional journalist with close to 30 years experience, working as an editor with major dailies in Iran before migrating to Canada and working for other ethnic publications there.
Columnists
Distribution
In addition to subscriptions, and online editions, Salam Toronto is distributed to more than 150 common/high traffic locations in the GTA in hard copies and on a weekly basis (every Thursday). These locations include offices, restaurants, super markets, pharmacies etc. The table below depicts some of these locations: