Samiksha Jaiswal (Editor)

SMART Magazine

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SMART Magazine was launched in April 2005 as a Hawaiian fashion, beauty and lifestyle publication. The magazine was published bi-monthly and is sold throughout Hawaii and was also available for online subscription. SMART Magazine features "information and advice on all aspects of fashion, beauty, and lifestyle."

Contents

SMART Magazine is no longer in publication nor is it sold anywhere in the United States, not even in the state of Hawaii for reasons that have yet to be released to the public. It may be because of rising publication costs and declining readership.

Staff

  • Molly Watanabe (Founder/Publication Director): Advertising, Marketing, PR
  • Amy Alston (Founder/Publication Director): Advertising, Distribution
  • Sarah Honda (Editor/Art Director): Editorial

    • Target Market

  • Women aged 18 to 35
  • Live alone or with roommates and have no dependents
  • Household income of $24,000 or higher with a high percentage of disposable income
  • Intelligent, stylish, and interested in the latest trends
  • Loves to shop, has her own personal style
  • Mixes luxury items and bargains in her day-to-day life

    • Although the target age was 18 to 35, SMART Magazine stated that it was not about the age as much as the lifestyle of the reader. They targeted the woman "who wanted to be fashionable, know what's going on around town, and capitalize on Hawaii's unique style."

    References

    SMART Magazine Wikipedia
    (Text) CC BY-SA