Type Private Website www.ruderfinn.com Founded 1948 Subsidiaries RFI Studios | Area served Global Headquarters Beijing, China Parent organization Ruder Finn Group, Inc. | |
 | ||
Industry Communications
Public Relations
Marketing Key people Kathy Bloomgarden, CEO
David Finn, Founder
Bill Ruder, Founder Profiles | ||
We are ruder finn
Ruder Finn is a public relations firm with co-headquarters in the United States and China.
Contents
Ruder finn creative assignment
History
Ruder Finn was established in 1948 in New York by David Finn and Bill Ruder.
Their first client was Perry Como, and over time they expanded their network to include consumer products companies as well as government agencies.
In the 1960s through late 1990s, while representing long-time client Philip Morris (now Altria), Ruder Finn was instrumental in crafting the public relations campaign that disputed the evidence tobacco smoking is hazardous to health.
In 1997, Ruder Finn ran the Global Climate Coalition, a group of mainly United States businesses opposing action to reduce greenhouse gas emissions.
In 1998, the firm was caught in a conflict of interest after it was revealed that it represented both the Jewish Agency for Israel and Switzerland government. The Jewish Agency's World Jewish Restitution Organization was pursuing a settlement with the Swiss government over its financial dealings during World War II.
In 1999 Ruder Finn established RFI Studios, a digital practice, to help clients protect and build their reputation online. The agency expanded in Asia, establishing offices in Shanghai, Beijing, Hong Kong, Guangzhou, Singapore, Delhi, Mumbai and Bangalore.
In 2005, pro bono work done for the UN raised speculation when Kofi Annan's nephew, Kobina, worked as an intern at the firm.
In 2012, Ruder Finn accepted a contract worth from the government of Maldives that was condemned by the Commonwealth of Nations for organizing a political coup d'état that led to the fall of the first democratically elected President of the Maldives. Vice-president of Ruder Finn Tchividjian "admitted there were 'diverse points of views' surrounding the circumstances around the change of government" the Commonwealth Ministerial Action Group reiterated its call for early elections to be held in the Maldives.
In 2011, Ruder Finn acquired Thunder Communications, a Chinese event management, brand and marketing consultancy, and formed a partnership with Kyodo Public Relations.
The agency has won the PRSA Bronze Anvils, Big Apple Awards, SABREs and PRWeek Awards. David Finn received a Big Apple Award.
In April 2015, the firm paid $30.7 million for a 34,000-square-foot property on East 53rd Street for new corporate headquarters for the firm.
In 2015, Ruder Finn acquired Kyodo Public Relations, one of the largest independent PR firms in Japan and the first PR agency to be listed on JASDAQ Securities Exchange.