Neha Patil (Editor)

Rowse Honey

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Type
  
Private

Area served
  
United Kingdom

Products
  
Honey

Headquarters
  
Wallingford, Oxfordshire

Parent organization
  
Valeo Foods

Industry
  
Food processing

Key people
  
Tony Rowse Founder

Number of employees
  
over 100

Founded
  
1954


Profiles

Rowse honey tv campaign captain rowse


Rowse Honey Ltd is a United Kingdom honey manufacturer. Its products are stocked by major supermarket chains and other stores. They also supply Kellogg's with honey for use in breakfast cereals. Other products include lemon curd and maple syrup.

Contents

Rowse honey tv campaign bee dancing


History

Tony Rowse began beekeeping in a shed in Ewelme, Oxfordshire in 1938 and he formed the Rowse Honey Company in the village in 1954, in 1971 it became a Limited company. In 1987 the company moved to larger premises in nearby Wallingford and Tony's son Richard took over the running of the business that year. In September 2006 the company was purchased for £70-75 million by Wellness Foods. Valeo Foods acquired the company in March 2014.

Packaging and strength ratings

The honey is sold in hexagonal glass jars and beehive style plastic bottles with green lids. The jars display a strength rating on the following scale: Mild, Fairly Mild, Medium, Fairly Strong, Strong. Most recently a new snap and squeeze variety sachet has been released in the UK.

Varieties

The main varieties of everyday honey are:

  • Pure & Natural Clear Honey
  • Pure & Natural Set Honey
  • Organic Set Honey
  • Organic Clear Honey
  • Fairtrade Clear Honey
  • Light & Mild Honey
  • Monofloral honey varieties include: English Wildflower, Scottish Heather, Clover, Orange Blossom, Acacia and Manuka. Honey imported from Australia, New Zealand, Tasmania and Greece is sold.

    References

    Rowse Honey Wikipedia