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Roger Enrico

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Name  Roger Enrico

Education  Babson College
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Books  The Other Guy Blinked: How Pepsi Won the Cola Wars

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Roger Enrico (November 11, 1944 – June 1, 2016) was an American businessman.


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Early life

Roger Enrico Former PepsiCo CEO Roger Enrico dies at 71

Enrico was born on November 11, 1944 to Italian immigrants in Chisholm, Minnesota. He was awarded a scholarship to Babson College where he studied business administration. Enrico enlisted in the United States Navy and served in Vietnam.

Business career

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Enrico started his business career with General Mills as a brand manager for Wheaties. In 1971 he joined PepsiCo to help market Funyuns. He later served as brand manager for Cheetos and Fritos before heading operations in Japan and South America.

Roger Enrico Pioneering PepsiCo CEO Roger Enrico Dies CMO Strategy AdAge

He was appointed CEO in 1983 at the age of 38. That year he signed Michael Jackson to a multimillion-dollar marketing deal. Lionel Richie was later signed.

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He was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012.

He served on the Board of Directors of the National Geographic Society, the Environmental Defense Fund, the Solar Electric Light Fund, and the American Film Institute.


Enrico died June 1, 2016, aged 71, while snorkelling in the Cayman Islands where he had a home.


Roger Enrico Wikipedia