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Rocco Benetton

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Name  Rocco Benetton
Parents  Luciano Benetton

Education  Boston University
Aunts  Giuliana Benetton
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Born  29 September 1969 (age 46) (1969-09-29) Treviso, Veneto, Italy
Cousins  Franca Benetton, Paola Benetton, Daniela Benetton

Rocco Benetton (born September 29, 1969) is the former chief executive of the Benetton Formula One team.


Rocco Benetton Fiori darancio in casa Benetton si festeggia il matrimonio tra

Personal background

He is the son of Luciano and Maria Teresa Benetton and a member of the Italian Benetton family which founded the Benetton Group S.p.A. clothing company in 1965. After studying Mechanical Engineering in the United States at Boston University, he moved to New York City where he worked in hedge funds for Oppenheimer & Co. and Alpha Investment Management. At the latter, he served as Managing Director.

Career in F1

In September 1997, he returned to Europe to take a position in the Benetton Formula One team following the departure of chief executive Flavio Briatore. Rocco started out as commercial director, working alongside chief executive David Richards. Richards tried to convince the family that it was necessary to sell some of the shares in the team to the Ford Motor Company, in order to get a factory engine supply. The Benettons did not agree to this and Richards departed in October 1998 and Rocco was appointed chief executive, the youngest in F1 at the time. He disappeared from F1 when the team was sold to Renault at the start of 2000.

After F1

He then moved back to Treviso where he founded the Companies Zero Rh+ and Oot Group. In 2003 he also joined the board of Banca del Gottardo Italia and acquired a 4% stake in the company.


Rocco Benetton Wikipedia