Industry Home Improvement Parent Rite Rug Company Number of locations 36 Founded 1934 Type of business Private | Products Floor Coverings Website www.riterug.com Revenue 207 million USD (2014) Number of employees 642 (2015) | |
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Founder Duke Goldberg
Stanley Goldberg Area served Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia Headquarters Whitehall, Ohio, United States Areas served Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia Profiles | ||
Summer flooring sale rite rug flooring
Rite Rug Flooring, formerly Rite Rug, is a specialty flooring retailer headquartered in Columbus, Ohio. Rite Rug's current headquarters, distribution center, wholesale and outlet showroom are located in a 150,000 space in the Whitehall area of the city. They are the largest seller of floor coverings in the Columbus area. The company employs 642 employees and had a revenue of $207 million in 2014.
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Early History
The first Rite Rug store was opened on the corner of Cherry and High Street in 1934 by brothers Duke and Stanley Goldberg. They primarily sold carpet flooring and rugs. In the 1960's, Rite Rug began expanding, opening the second store on E. Main St. and then the third store on Morse Rd. in Columbus. The company was able to grow through "the daily application of personal integrity and fiscal responsibility that allows the organization to thrive during good and bad economies."
Today
Today, Rite Rug is run by the second and third generations of the founding family and is one of the largest flooring retailers in the nation. The company has greatly expanded its product line over 80 years of business to include hardwood, ceramic, laminate and vinyl flooring. Rite Rug currently operates 37 stores in 11 states, 12 of which are in Central Ohio. The company serves homeowners and business through seven specialized divisions: Retail, In-Home shopping, Commercial, Property Management, Wholesale, Direct-to-Real Estate Agents and Residential Home-builders. Over the past decade, the company has shifted more of its focus into their retail division due to the changing demand of its consumer base. Rite Rug partners with a number of leading floor industry brand including Mohawk, Armstrong and Shaw.
In-Home Shopping
In the 1960's, the company's Shopping at Home with Mr. Edwards service was launched. The jingle "call Mr. Edwards at Rite Rug" became well known in Columbus. Today, Rite Rug continues to offer this service, now known as In-Home Shopping.