Name Rita Clifton | Role Writer | |
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Books The Economist: Brands and Branding | ||
Branding democracy rita clifton at tedxhousesofparliament
Rita Ann Clifton CBE (born 30 January 1958) is a British advertising professional and a former UK Chairman of Interbrand who currently works as a speaker, facilitator, writer, and non-executive director of a portfolio of companies.
Contents
- Branding democracy rita clifton at tedxhousesofparliament
- Rita clifton talks about coffee shop brands on bbc2 s business boomers
- Early life
- Career
- Publications
- Personal life
- References
Clifton has been called 'The doyenne of branding' by Campaign Magazine, 'Brand guru' by the Financial Times, and the Daily Telegraph described her as 'The brand leading the brands'.
Rita clifton talks about coffee shop brands on bbc2 s business boomers
Early life
Clifton was born in High Wycombe. Her childhood ambition was to be a ballet dancer. Her father died when she was 12.
She attended the Wycombe High School, a girls' grammar school in High Wycombe, alma mater of Fifty Shades of Grey author E. L. James, who was five years below her. She went to the all-female Newnham College, Cambridge where she studied Classics, graduating in 1979.
Career
From 1983-86 she worked for JWT. From 1986-97 Clifton worked for Saatchi & Saatchi in a variety of roles, including acting as Vice Chairman from 1995-97. She joined Interbrand UK as Chief Executive in 1997, becoming Chairman in 2002.
She is Chairman of Populus Ltd, President of the Market Research Society. and holds a number of non-executive directorships at companies such as Bupa, Nationwide Building Society, and ASOS.com.
Clifton previously served as a non-executive director of Dixons Retail from 2002-12.
Publications
Personal life
Clifton met Brian Astley, the father of her two daughters, Alexandra, born November 1987, and Elizabeth, born May 1991, while they were working together on the Rowntree account at Saatchi. The couple married in August 1999 in Kensington and Chelsea.
In an interview with the Daily Telegraph in September 2002, Clifton described herself as the most senior woman to have a baby at Saatchi, and said she was back at her desk 10 weeks after giving birth. "I felt obliged to pretend that it had had absolutely no impact whatsoever," she said. "I did want to come back to work, but probably not that soon."
Clifton was awarded the CBE in the 2014 New Year Honours list.