Rainbow Foods

History

The company was founded by Sid Applebaum and D. B. Reinhart in 1983 and grew to become the second-largest grocery chain in the Minneapolis–Saint Paul area. The chain was sold to Texas wholesaler Fleming Foods in 1994 and then in 2003 to Milwaukee-based Roundy's. Roundy's, citing increased competition in the Minneapolis-Saint-Paul market, sold 18 stores to a consortium of companies including Lund Food Holdings, Supervalu (United States), Jerry's Enterprises, Haug Enterprises, and Radermacher Enterprises. Twelve of these stores were converted to other brands, while six remain under the Rainbow banner. Roundy's has closed the remaining nine stores on July 22 and retains no ownership of the Rainbow Foods brand name

In September 2014 four months after buying the Rainbow Foods location in West St. Paul, supermarket owner Jerry's Enterprises says it now plans to close the store in November. In a letter sent to the city Wednesday, Jerry's says the company has "developed plans based on business considerations" to close its Rainbow store at 1660 S. Robert St. The Rainbow on Minneapolis' Lake Street is also slated to close, Jerry's said Wednesday. The stores join nine other Rainbow supermarkets that were shut down in July, after Rainbow's owner Roundys left the Twin Cities market. After the closures the brand will only have four remaining stores The two Rainbow Foods stores on Lake Street and on Roberts Street were said to close by November 9th 2014. After the closures there are now only four Rainbow stores left.