Query expansion (QE) is the process of reformulating a seed query to improve retrieval performance in information retrieval operations, particularly in the context of query understanding. In the context of search engines, query expansion involves evaluating a user's input (what words were typed into the search query area, and sometimes other types of data) and expanding the search query to match additional documents. Query expansion involves techniques such as:
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Query expansion is a methodology studied in the field of computer science, particularly within the realm of natural language processing and information retrieval.
Precision and recall trade-offs
Search engines invoke query expansion to increase the quality of user search results. It is assumed that users do not always formulate search queries using the best terms. Best in this case may be because the database does not contain the user entered terms.
By stemming a user-entered term, more documents are matched, as the alternate word forms for a user entered term are matched as well, increasing the total recall. This comes at the expense of reducing the precision. By expanding a search query to search for the synonyms of a user entered term, the recall is also increased at the expense of precision. This is due to the nature of the equation of how precision is calculated, in that a larger recall implicitly causes a decrease in precision, given that factors of recall are part of the denominator. It is also inferred that a larger recall negatively impacts overall search result quality, given that many users do not want more results to comb through, regardless of the precision.
The goal of query expansion in this regard is by increasing recall, precision can potentially increase (rather than decrease as mathematically equated), by including in the result set pages which are more relevant (of higher quality), or at least equally relevant. Pages which would not be included in the result set, which have the potential to be more relevant to the user's desired query, are included, and without query expansion would not have, regardless of relevance. At the same time, many of the current commercial search engines use word frequency (Tf-idf) to assist in ranking. By ranking the occurrences of both the user entered words and synonyms and alternate morphological forms, documents with a higher density (high frequency and close proximity) tend to migrate higher up in the search results, leading to a higher quality of the search results near the top of the results, despite the larger recall.
This trade-off is one of the defining problems in query expansion, regarding whether it is worthwhile to perform given the questionable effects on precision and recall. Critics state one of the problems is that the dictionaries and thesauri, and the stemming algorithm, are driven by human bias and while this is implicitly handled by the query expansion algorithm, this explicitly affects the results in a non-automated manner (similar to how statisticians can 'lie' with statistics). Other critics point out potential for corporate influence on the dictionaries, promoting advertising of online web pages in the case of web search engines.