Quadratini

Production

Quadratini was introduced as a commercial product in 1994. A. Loacker AG headquarters are located in South Tyrol, Italy and the company has a production plant in Heinfels, Austria.

There are retail locations for Loacker products throughout Italy, including in Verona, Auna di Sotto, Bolzano, and Brennero. Another location is in Heinfels, Austria.

Quadratini is notable for the cookie’s all-natural ingredients. Loacker brand advertises wafer cookies without additives.

Varieties

Quadratini Napolitaner (Hazelnut in U.S.)
Quadratini Dark Chocolate
Quadratini Kakao (Cacao in U.S.)
Quadratini Vanilla
Quadratini Coconut
Quadratini Tiramisu
Quadratini Cappuccino (in Italy only)
Quadratini Almond (in Italy only)
Quadratini Lemon
Quadratini Orange
Quadratini Apple
Quadratini Blackcurrant
Quadratini Espresso
Quadratini Raspberry Yoghurt

Design

Loacker features Quadratini in a trademarked resealable bag with eight servings of nine wafer biscuits each. Each biscuit is about 1 x 2 x 2 cm with five layers of wafer and four layers of cream flavor. In the U.S., Quadratini are often sold in natural food stores as they contain no artificial flavors, artificial colorings or preservatives and have 0 grams of trans fat.

Recognition

In 2007, Loacker was awarded the “SG Golden Watch”, a major confectioner sector award, by the Sweets Global Network at a convention with over “600 confectionery industry leaders and decisionmakers from Germany and neighbouring countries”. Armin Loacker and Christine Loacker-Zuenelli, the proprieters of Loacker AG, were honored at the ceremony.

Trademark Controversies

In 2003, Loacker’s legal representatives filed a complaint with the Syrian Ministry of Supplies and subsequently the Lebanese Public Prosecutor for a suspected infringement and production of a trademarked product. A Syrian company was suspected of infringing, manufacturing and exporting large quantities of “Ghrnata Quadratini” using the same general appearance and design as the packages of the Loacker Quadratini product for a Lebanese importer that acted as the exporter to Saudi Arabia and neighboring countries.

Both the Syrian exporter and Lebanese importer were raided by the police under Seizure and Confiscation orders. The police confiscated more than four thousand cartons each containing 30 packages.

The two parties involved in the scandal agreed to sign a settlement that admitted to, apologized for, and agreed to stop further production of any product that would infringe on Loackers’ trademarks and rights.

A. Loacker SpA v. OHIM (28 January 2009) Applicant A. Loacker SpA of Ritten sought to annul the decision made by the Office for Harmonisation in the Internal Market, for trademarks and designs, to allow an applicant for a community trademark, Editrice Quadratum SpA., to obtain an Italian Trademark in Milan, Italy. The word in question was “quadratum” as A. Loacker SpA contested that the word infringed on their “quadratini”. The courts decided to uphold the application for Editrice Quadratum SpA.