8 /10 1 Votes
Language English Publication date 2007 Originally published 2007 | 4/5 Goodreads Subject economics ISBN 978-1422101674 | |||||||||||||||||||||||||||||||||
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Publisher Harvard Business School Press Similar Marketing As Strategy, India's Global Powerhouses, Value Merchants, Brand Breakout, India Inside: The Emerging | ||||||||||||||||||||||||||||||||||
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
References
Private Label Strategy Wikipedia(Text) CC BY-SA