8.4 /10 1 Votes
Language English Publisher Palgrave Macmillan ISBN 978-1137467591 Genre Business | 4.2/5 Goodreads Subject branding Publication date 2013 Originally published 2013 | |||||||||||||||||||||||||||||||||
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Similar Private Label Strategy, Marketing As Strategy, India's Global Powerhouses, India Inside: The Emerging, Value Merchants | ||||||||||||||||||||||||||||||||||
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. It has been rated as one of the best business books of 2013.
References
Brand Breakout Wikipedia(Text) CC BY-SA