Samiksha Jaiswal (Editor)

Primark

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Native name
  
Penneys

Industry
  
Founder
  
Number of employees
  
68,000

Type
  
Number of locations
  
325 (2016)

Revenue
  
5.347 billion GBP (2015)

Parent organization
  
Primark httpslh3googleusercontentcomXUIyvU7xF4AAA

Area served
  
AustriaBelgiumFranceGermanyIrelandItalyNetherlandsPortugalSpainUnited KingdomUnited States

Key people
  
Paul Marchant (CEO)John Lyttle (COO)Steve Lawton (trading director)Jose Luis Martinez De Larramendi (head of Spain and Portugal division)Julian Kilmartin (buying and merchandising director)

Headquarters
  
CEO
  
Paul Marchant (13 Sep 2009–)

Founded
  
Profiles

Primark (branded as Penneys in Ireland) is an international clothing retailer. It is a subsidiary of Associated British Foods and is headquartered in Dublin.

Contents

Primark


History

The company's first store was opened by Arthur Ryan on behalf of the Weston family in June 1969 in Mary Street, Dublin, under the name Penneys. Success in Ireland led to expansion to the United Kingdom, and the company opened a large store in Belfast City Centre in 1971 and one in Derby, England, in 1973. The company could not use the name "Penneys" in Europe outside Ireland because J. C. Penney had the name registered. The name "Primark" was then invented to use outside Ireland.

Primark opened its current international headquarters in 2015 in a redeveloped Dublin building, Arthur Ryan House, formerly Chapel House.

Products

Primark offer a diverse range of products, including newborn and children's clothing, women's wear, men's wear, home ware, accessories, footwear, beauty products and confectionery. The company sells clothes at the low cost end of the market below average prices. Along with retailers such as Zara and H&M, Primark contributes to the contemporary fast fashion trend. According to an article about Primark in The Economist, "For many shoppers, Primark has an irresistible offer: amazing trendy clothes at amazingly low prices. The result is a new and even faster kind of fast fashion, which forces consumers to buy heaps of items sometimes even the same ones to use when the first ones worn out, discard them after a few wears and then come back for another batch of new outfits."

Primark have created a cosmetics line called "PS Pro" which has been praised by many beauty bloggers for its high quality and low price.

Stores

Primark own over 290 stores. The largest Primark store is located on Market Street, Manchester, England, occupying 155,000 sq ft (14,400 m2) of retail space across three floors.

Primark expanded rapidly in the UK in the mid-2000s. In 2005 they bought the Littlewoods retail stores for £409m, retaining 40 of the 119 stores and selling the rest.

In May 2006, the first Primark store outside Ireland and the United Kingdom opened in Madrid, Spain. After 10 years of constructing a chain around 40 stores in Spain, Primark opened another store in Madrid in October 2015, the second biggest in the chain.

In December 2008, Primark opened in the Netherlands, followed in 2009 by Portugal, Germany and Belgium. Primark opened its first store in Austria on 27 September 2012 in Innsbruck. It expanded to France in 2013, in Marseilles. The first Italian store opened in 2014. Primark opened its first store in the United States in 2015 in Downtown Crossing, Boston, in the location that was once the flagship store of Filene's.

Primark operates stores in the following countries:

Working practices

In 2006, Primark joined the Ethical Trading Initiative, a collaborative organisation bringing together businesses, trades unions and NGOs to work on labour rights issues in their supply chains. ETI members commit to working towards the implementation of a code of conduct based on the International Labour Organisation's core conventions.

In December 2008, the UK charity War on Want launched a new report, Fashion Victims II, that showed conditions had not improved in Bangladeshi factories supplying Primark, two years after the charity first visited them.

On 9 January 2009, a supplier was forced by ETI to remove its branding from Primark stores and websites following a BBC/The Observer investigation into the employment practices. The investigation alleged use of illegal immigrant labour and argued that the workers were paid less than the UK legal minimum wage.

On 16 June 2011, the BBC Trust's Editorial Standards Committee (ESC) published its findings into a Panorama programme 'Primark: On the Rack', broadcast in June 2008. The programme was an undercover investigative documentary examining poor working conditions in Indian factories supplying Primark. Although Primark subsequently stopped doing business with the Indian supplier, the ESC concluded that footage in the programme was 'more likely than not' to have been fabricated. The ESC directed the BBC to make an on-air apology and to ensure that the programme was not repeated or sold to other broadcasters. Primark created a specific website to deal with the issues around the programme.

In 2011 and 2012, Primark achieved ‘Leader’ status in the Ethical Trading Initiative (ETI).

Building collapse at Savar

On 24 April 2013, the eight-story Rana Plaza commercial building collapsed in Savar, a sub-district near Dhaka, the capital of Bangladesh. At least 1,127 people died and over 2,438 were injured. The factory housed a number of separate garment factories employing around 5,000 people, several shops, and a bank, and manufactured apparel for brands including the Benetton Group, Joe Fresh, The Children's Place, Primark, Monsoon, and DressBarn. Primark paid compensation and emergency aid to the victims of the collapse, a move which was welcomed by Oxfam, and committed to review the structural integrity of buildings making its clothes.

Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign, including Walmart, Carrefour, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarché and El Corte Inglés.

SOS Messages

In June 2014 two labels both stitched with SOS messages were separately found in Swansea purchased garments. Primark argued the supply chain showed these label messages were a hoax.

Also in June 2014, a customer from Ireland found an SOS note wrapped in a prison ID card in the pocket of trousers purchased from a Primark store several years earlier. The letter was written in Chinese and alleged that prisoners were forced to work "like oxen" making fashion clothes for export for 15 hours per day, and the food they were given wouldn't be fit for dogs or pigs.

A year and a half later an SOS note from an alleged Chinese torture victim was found in socks purchased from Primark.

References

Primark Wikipedia