Type Startup Website www.pontiflex.com | Headquarters Brooklyn, New York Founded 2008 | |
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Industry Mobile Advertising, Small Business | ||
Pontiflex s arun krishnan talks cpl with adotas
Pontiflex is a mobile advertising company based in Brooklyn, NY. The company uses “Signup Ads” which enables businesses to get contact information of people interested in their products and offers. The ads which appear on mobile apps allow people to sign up with their email address without leaving the app. Advertisers pay only for valid signups.
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On the advertiser side Pontiflex launched its self-serve mobile advertising product for small businesses - AdLeads in March 2012. The product acquired 5000 customers as of July, 2012. On the publisher side Pontiflex allows app developers to serve ads on mobile apps via AppLeads.
Pontiflex received attention in December 2012 when the Vatican announced Pope Benedict XVI’s Twitter handle as @pontifex. Hundreds of people started following the startup on Twitter which has a similar-sounding Twitter handle - @pontiflex The company has raised a total of $22.5 million in funding to date. In January 2013 the company completed $7.7 million in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone's GSO Capital. Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.