Piyush Jha

Early life

Piyush Jha grew up in Mumbai, Maharashtra from the age of 8. He did all his schooling in Mumbai graduating with a Bachelor's degree in Psychology at the University of Mumbai and following it up with an MBA from K. J. Somaiya Institute of Management Studies and Research.

Advertising

Jha began his career in 1995 in advertising as an Account Executive at Grey Global Group- India, where he dealt with clients such as Gujarat Ambuja Cement and Snowcem Paints. He later went on to work in DDB Mudra in strategic account management with clients such as Procter & Gamble, Godrej Group, etc. At this point, he started getting interested in the creative aspect of advertising and began with directing in-house ad films for companies such as Godrej Hair Dye, Federal Bank Ltd., Kitply, etc., and soon moved to directing corporate films as well.

In 1998, he took this interest on further to start his own ad film production company, where he made ads for Indian Oil, Hindustan Lever, Symphony Air Coolers, UB Group among many others.

Feature films

In 2000, he decided to take a plunge into the world of feature film making, and the Government of India's NFDC produced his first feature, Chalo America, a hilarious yet touching story of a group of three Indian college boys obsessed with the American dream, and how they concoct various schemes to find a way to the US. Although a laugh riot, the film addressed a serious issue sensitively, which is the obsessive aspirational desire for emigration. It was a selection at the prestigious Indian Panorama Section at the International Film Festival of India (IFFI), and travelled wide to many international film festivals such as those in Shanghai, Cairo, San Diego, Dhaka, Atlanta, amongst others.

After continuing to make Ad films, Piyush Jha returned to the big screen in 2004, with the first Indian film in the "Mockumentary" genre, King of Bollywood, starring Om Puri and British supermodel Sophie Dahl. It tells the story of an ageing Bollywood Superstar, and the hilarity, colour and zany-ness of his many comeback attempts. Once again, an extremely funny film, yet was also regarded by critics as being a highly intelligent film, as was also selected at prestigious International Film Festivals in Bradford, UK; Tel Aviv, Israel; New York City; Toronto, Canada; Melbourne, Australia etc.

In 2009, after his extensive travels around India and the world, Piyush Jha decided to pick up on another serious issue; terrorism in Kashmir. Piyush's unique idea was to show it in a light that brings out the humanity in that issue in a way that even a person who might not know or even be interested in a thing about Kashmir could find a connection. Sikandar, the film was a story was about a young boy, who only wanted to play soccer but, one day finds a gun on his way to school, and how that affects his life, and the life of the little village he lives in.

Sikandar was selected in the International Film Festivals, Dubai, IFFLA in LA, Edmonton in Canada, MIACC in New York, and Stuttgart in Germany, among others. Sikandar was highly acclaimed by critics, including those of the mainstream popular media (for example, Nikhat Kazmi, renowned film critic of the Times of India, India's largest selling English daily, gave it a 3.5 star rating)

Personal style

Piyush Jha's films are noted for the unconventionality of the subject matter and treatment. For instance, Chalo America is about young college boys and emigration, but it does not stray into having a typical Bollywood type love track. Similarly, Sikandar has young teenagers as the leads, while King of Bollywood has a British Documentary filmmaker through whose eyes the story unfolds.

Technically too, Piyush has shown a flair for breaking new ground in the range of his works, from the innovative filming style that brings a unique flavour to King of Bollywood, to the classical approach he favoured for showcasing the grandeur and beauty of Kashmir, to the fresh energetic approach of Chalo America and his ad-films, Piyush has always pushed the bounds of what is possible on celluloid.

Personal life

Piyush Jha is married to Priyanka Sinha Jha. She is the Editor of Indian Express Group film magazine Screen.

Present Projects

Piyush Jha has released Raakshas, his fourth novel in December 2015. Raakshas is the story of a young boy who is subjected to extreme horrors and thus becomes a hardened criminal.

Piyush Jha also writes a regular column for the Hindustan Times Cafe, Mumbai. Here he comments on books, films and pop-culture of the times.<ref>"http://www.hindustantimes.com/books/mumbai-needs-a-cafe-where-writers-and-poets-can-ideate-piyush-jha/". http://www.hindustantimes.com/. HT Media Limited. 

Writer and Director

Novelist

Festival Official Selections

Award Nominations

'Sikandar' was nominated for the Ramnath Goenka Award for 'Movies That Make a Difference' at the 2010 Star Screen Awards.

Parzaan Dastur was nominated for Best Child Artiste for his eponymous role in 'Sikandar' at the 2010 Star Screen Awards.

Parzaan Dastur was nominated for BREAKTHROUGH PERFORMANCE – MALE at The Max Stardust Awards 2010.