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Peter Gerard

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Peter Gerard

Film director

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Just to Get a Rep, The Shutdown

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Adam Stafford, Alan Bissett, Leo Bruges

Fell - a short film by Peter Gerard

Peter Gerard (born in Columbia, Missouri, United States) is a film director, film producer and film distributor. He founded Accidental Media and Distrify. Gerard lived in Edinburgh, Scotland, from 2000 to 2013 and moved to New York City in 2014 to work at Vimeo.


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Gerard's best known film is Just to Get a Rep - a documentary about the history of graffiti art and its relationship with hip hop. Just to Get a Rep was premiered at the Edinburgh International Film Festival in 2004 and was first broadcast on television in 2007. After broadcasts in France, Australia and Russia and a limited DVD release in Japan, Just to Get a Rep was released via video on demand (VOD) in September 2009 from the film's website. The Special Edition DVD was released in March 2010, also from the film's website.

In 2009, Gerard produced The Shutdown - a short documentary directed by Adam Stafford from the band Y'all Is Fantasy Island, and written by Scottish author Alan Bissett. The Shutdown premiered at Silverdocs and Edinburgh International Film Festival and went on to win the Jim Poole Scottish Short Film Award, Best Short Documentary at San Francisco International Film Festival and was nominated for a BAFTA Scotland Award. In the same year, Gerard produced Fistful of Roses – a documentary directed by Leo Bruges – which won the 2010 BAFTA Scotland New Talent Award for Best Factual. In 2010, Gerard directed the short documentary Motion/Static and made a version called Tomorrow's Fairground for broadcast on BBC.

Gerard's film career began in 2000, with his first documentary Out of Breath (co-directed by Aaron Davis and Peter Gerard), which won the Audience Award at SOFA Film Festival in Portland, Oregon. From 2000 to 2001, Gerard and Davis organised the Bargain Basement Film Festival in Columbia, Missouri.

Gerard invented the concept and technology for a direct-to-fan film distribution system and in November 2010 founded Distrify, the company based on his invention. Distrify was an online video service that let film producers and distributors sell movies using online film trailers. The Distrify player could be embedded on any website and always contained an e-commerce shop that could sell VOD, downloads, DVDs, and merchandise as well as list cinema listings. Distrify received start-up funding from Creative Scotland and additional funding from the EU MEDIA Programme. In November 2012, the company signed a deal with Swedish film company Story AB. In October 2012, Gerard's invention of a movie listing service embedded in a film trailer helped Led Zeppelin's concert film Celebration Day sell $2 million in tickets for a one-night global event. Gerard was the CEO of Distrify until May 2014.

The Guardian Culture Professionals Network and The Hospital Club named Peter Gerard in the 2013 h.Club100 list – "an annual campaign to identify the 100 most influential and innovative people working across arts, culture and the creative industries in the UK." In connection with the h.Club100 list, Gerard also won the Young Creative Entrepreneur award from the British Council. The award included a trip to Nigeria to meet with creative entrepreneurs in Lagos.

In June 2014, Gerard was appointed Director of Audience Development and Content Operations at Vimeo.

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Peter Gerard Wikipedia

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