Just to Get a Rep

Synopsis

The film is about the origins of graffiti and hip-hop as told by some of New York's graffiti pioneers as well as contemporary artists from Europe and the US. Graffiti art as we know it today started in Philadelphia and the Bronx and became a worldwide culture when the media and art world featured graffiti and its artists in newspapers, books and movies. Just to Get a Rep examines how these influences affected the culture and married it with rap, breakdancing and DJing under the term "hip-hop" coined by Afrika Bambaataa.

Release

Just to Get a Rep was premiered at the Edinburgh International Film Festival in 2004 and played international festivals for more than two years. Just to Get a Rep was first broadcast on television in 2007. After broadcasts in France, Australia and Russia and a limited DVD release in Japan, Just to Get a Rep was released via video on demand in September 2009 from the film's website with "pay-what-you-feel" pricing. Peter Gerard was invited to Dok Leipzig in October 2009 to give a presentation on the "pay-what-you-feel" sales strategy. The Special Edition DVD was released in March 2010 and it was added to Amazon Video in early 2014.