Type Private Founded Nov 2008 Number of employees 18 | Industry Web analytics Key people Yakov Shabat
Danny Hen Website www.personyze.com | |
Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS) for website personalization.
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History
Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website providers, with Facebook integration and behavioral targeting.
Personyze also provides analytics and A/B testing. In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.
Criticism
Personyze was criticized by Forbes for contributing to the filter bubble, which is a technology that sorts everything out on the basis of the user's activities that may consequently present visitors with only a portion of the content/offers, while excluding other content/offers from ever being presented to them.