Persianization

Pre-Islamic Period

Unlike the Ancient Greeks or the Roman Empire, the ancient Persian Achaemenid Empire was not concerned with spreading its culture to the many peoples it conquered. Arguably the first recorded episode of persianization dates back to Alexander the Great, who after conquering the Persian Empire in the 4th century BCE adopted Persian dress, customs, court mannerisms, married a Persian princess, Stateira II, and made subjects cast themselves on their faces when approaching him, in Persian-style, known to Greeks as the custom of proskynesis (a symbolic kissing of the hand that Persians paid to their social superiors). Persian dress and practices were also observed by one Peucestas, who was later made satrap of Persis, where he conciliated the favour of the Persians to his rule, in exchange for those of Macedonians.

Early Islamic to 15th Century

After the fall of Sasanian dynasty in 651, the Umayyad Arabs adopted many of the Persian customs especially the administrative and the court mannerisms. Arab provincial governors were undoubtedly either persianized Arameans or ethnic Persians; certainly Persian remained the language of official business of the caliphate until the adoption of Arabic toward the end of the 7th century, when in 692 minting began at the caliphal capital, Damascus. The new Islamic coins evolved from imitations of Sasanian coins (as well as Byzantine), and the Pahlavi script on the coinage was replaced with Arabic.

The Abbasids (after 750) established their capital in Iraq, eventually at Baghdad. A shift in orientation toward the east is discernible, encouraged by increased receptiveness to Persian cultural influence and the roots of the Abbasid revolution in Khorasan/ modern-day Afghanistan A proverb negatively commented on Persianization of morals adopted by Turks.

16th century till 18th Century

This period saw the rise of two major powers in West Asia, namely that of the Persian Safavids and Ottoman Turks. The Safavids reasserted the Persian culture and hegemony over the entire Caucasus, Eastern Anatolia, Mesopotamia, and other regions. Many khans, begs and other rulers adopted Persian customs, clothing and patronized Persian culture. The in antiquity founded Persian city of Derbent in the North Caucasus (modern day Dagestan) became a bastion of all of this. Many of the ethnic peoples in the region found themselves to take many aspects of Persian culture, themselves contributing to the persianization of their peoples.

At the same time, the Ottomans and their predecessors (the various Beylerbergs and the Sultanate of Rum were heavy patronizers of Persian culture, becoming fully Persianate themselves. The Ottomans for example, adopted Persian names, made Persian an official and high esteemed language, adopted Persian titles, adopted Persian cuisine, dances, and literature, and made their own state language become heavily filled with words taken from Persian vocabulary.

20th century

In modern times, it is often used in connection with non-Persian speakers e.g. Azeris and Kurds,.

It is argued sometimes that modern Iranian nationalism was established during the Pahlavi era, based on the aim of forming a modern nation-state. What is often neglected is that Iranian nationalism has its roots in the pre-Pahlavi era of the early 20th century. On the eve of World War I, pan-Turkist propaganda focused on the Turkic-speaking lands of Iran, Caucus and Central Asia. The ultimate purpose of persuading these populations to secede from the larger political entities to which they belonged and to join the new pan-Turkic homeland. It was the latter appeal to Iranian Azerbaijanis, which contrary to Pan-Turkist intentions, caused a small group of Azerbaijani intellectuals to become the strongest advocates of the territorial integrity of Iran. After the constitutional revolution in Iran, a romantic nationalism was adopted by Azerbaijani Democrats as a reaction to the pan-Turkist irredentist policies emanating from modern Turkey and threatening Iran’s territorial integrity. It was during this period that Iranism and linguistic homogenization policies were proposed as a defensive nature against all others. Contrary to what one might expect, foremost among innovating this defensive nationalism were Iranian Azerbaijanis. They viewed that assuring the territorial integrity of the country was the first step in building a society based on law and modern state. Through this framework, their political loyalty outweighed their ethnic and regional affiliations. The adoptions of this integrationist policies paved the way for the emergence of the titular ethnic group’s cultural nationalism.

According to Tadeusz Swietochowski, in 1930s, the term was used to describe the official policy pursued by Reza Shah Pahlavi to assimilate the ethnic minorities in Iran (Iranians as well as Non-Iranians). In particular, within this policy the Azerbaijani language was banned for use on the premises of schools, in theatrical performances, religious ceremonies and in the publication of books. Swietochowski writes:

The steps that the Teheran regime took in the 1930s with the aim of Persianization of the Azeris and other minorities appeared to take a leaf from the writings of the reformist-minded intellectuals in the previous decade. In the quest of imposing national homogeneity on the country where half of the population consisted of ethnic minorities, the Pahlavi regime issued in quick succession bans on the use of Azeri on the premises of schools, in theatrical performances, religious ceremonies, and, finally, in the publication of books. Azeri was reduced to the status of a language that only could be spoken and hardly ever written. As the Persianization campaign gained momentum, it drew inspiration from the revivalist spirit of Zoroastrian national glories. There followed even more invasive official practices, such as changing Turkic-sounding geographic names and interference with giving children names other than Persian ones. While cultivating cordial relations with Kemalist Turkey, Reza Shah carried on a forceful de-Turkification campaign in Iran.

Indian Subcontinent: Mughals

The Mogul or Mughal Empire was an Islamic imperial power that ruled a large portion of Indian subcontinent and Afghanistan (South Asia). Beginning in 1526, they invaded the Subcontinent from their initial base in Kabul and eventually ruled most of Hindustan (South Asia) by the late 17th and early 18th centuries and ended in the mid-19th century. The Mughal Emperors were descendants of the Timurids who had embraced Persian culture, converted to Islam and resided in Turkestan, and were the ones responsible for the spread of Persian and Islamic culture to Central Asia. At the height of Mughal power around 1700, they controlled most of the Indian Subcontinent and Afghanistan and spread Persian culture throughout, just as their predecessors the Turkic Ghaznavids and the Turko-Afghan Delhi Sultanate had done. In general, from its earliest days, Persian culture and language was spread in South Asia by various Persianised Central Asian Turkic and Afghan dynasties.

Babur the founder of the Mughal Empire identified his lineage as Timurid and Chaghatay-Turkic, while his origin, milieu, training, and culture were in Persian culture and so he was largely responsible for the fostering of this culture by his descendants, and for the expansion of Persian cultural influence in the Indian subcontinent (and Afghanistan), with brilliant literary, artistic, and historiographical results. Many works of art such as the Taj Mahal, Humayun's Tomb and the Badshahi Mosque are of Persian Islamic architecture with Persian names. The Persian language was the official language of the Mughal courts, until replaced with Urdu by the British.

Persianization and urbanization

In the early history of Afghanistan as an independent country, many Pashtuns moved into urbanized areas and adopted Dari Persian as their language. As a result, many ethnic Pashtuns in Afghanistan will identify themselves as Tajiks, while still having Pashtun names (such as a last name with the suffix "-zai"), simply because of speaking Dari and being assimilated into the culture of the Tajiks in the country, a process known as "de-tribalization". This is especially seen with the "Kabulis", or those long established families hailing from Kabul (usually Pashtuns completely immersed in Persian culture) In Pakistan, a similar pattern occurs concurrent with urbanization, when Pashtuns assimilate into the country's national Urdu speaking culture.