Trisha Shetty (Editor)

Performics

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Website
  
Performics.com

Number of employees
  
1,000

Performics httpslh3googleusercontentcomGwkCsW8BK0AAA

Type
  
Part of Publicis Groupe, public

Industry
  
Search Engine Marketing

Key people
  
Michael Kahn, CEO Performics Worldwide Craig Greenfield, COO, Performics Worldwide Patricia Powell, CFO, Performics Worldwide Frederic Joseph, CEO, Performics EMEA Gareth Mulryan, Managing Director, APAC Philippe Seignol, Managing Director, Latam products = Search Engine Marketing

Headquarters
  
Chicago, Illinois, United States

Founded
  
1998, Chicago, Illinois, United States

Parent organization
  
Zenith Optimedia Group Limited

Subsidiaries
  
Frubis S.R.L., Resultrix, A Performics Company, Performics Australia

Profiles

Facebook
YouTube
Google+

Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions to a variety of Fortune 500 and smaller clients. Performics is owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577).

Contents

Performics is based in Chicago, Illinois, but operates in 34 markets globally. They service approximately 200 clients, including Bose, Reckitt Benckiser Kohl's, Verizon Wireless, Toyota and LVMH. It was voted one of the top workplaces in Chicago by employees as reported by The Chicago Tribune in 2011, and 2012.

22 s pasqualetti bouygues tel p e cros performics p a durgeat adventori s profumo figaro


Brief history

  • Founded (as Dynamic Trade) as an Affiliate marketing company in 1998 by James (Jamie) Crouthamel who served as CEO until the sale in 2004
  • Launched Search Engine Marketing Services in 2001
  • Was acquired for $58 million (in cash plus an earn-out of up to $7 million) by DoubleClick in 2004
  • DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.
  • The controversial search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized. The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.

    • Ownership

    Performics, the performance-based marketing services division of Publicis for multi-channel marketers.

    References

    Performics Wikipedia
    (Text) CC BY-SA


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