Development status Released | Type Social networking | |
Developer(s) Nicole McCullough and Julia Cordray Initial release March 7, 2016 (2016-03-07) |
Peeple is a mobile application that allows people to leave recommendations for other people based on professional, personal and romantic relationships. Initially described as a "Yelp for People", the original announcement in October 2015 drew criticism over concerns of harassment, and its creators launched a "watered-down" version of the app in March 2016.
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The company was founded in April 2014 by Nicole McCullough and CEO, Julia Cordray.
Announcements
The company's plans for their app were announced in September 2015, and received widespread criticism over concerns of cyberbullying and harassment. By late October, the service had been redesigned as "opt-in", so that people could only be rated if they had registered with the service. Users would also have the option to veto reviews they disliked, with negative reviews never becoming visible without the subject's permission. The initial beta version was tested by 10,000 users.
In October 2015, the company announced having received a $50,000 grant from an unnamed government organization, and plans to generate revenue by charging users to perform more than one search per day.
Launch
Peeple was officially released on March 7, 2016. The launched app was described by the New York Post as "friendlier" and more "watered-down" than the version described in 2015, lacking a star-rating system and allowing users to choose which comments appear on their profiles.