Name Pam Henderson | Organizations founded NewEdge | |
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Pam henderson newedge innovation interviewed about killing ideas
Pam Henderson (born May 12, 1962) is a published author, entrepreneur, CEO, professor, and speaker. She founded NewEdge, an innovation strategy firm that utilizes design methodology to create new insight for business. The firm merged with a London-based design firm named The Brewery, led by Paul Stead, in 2010. The two companies currently work under the NewEdge title where Henderson serves as co-CEO along with Paul Stead.
Contents
- Pam henderson newedge innovation interviewed about killing ideas
- Work in Education
- Work in Industry
- Honors
- References
Work in Education
After receiving her Ph.D. in market strategy and insight from the University of Texas in 1989, Henderson became an assistant professor at Carnegie Mellon University. During her time there (from 1988 to 1992) she conducted global research on the impact of design on consumer response and the potential return on investment of design. Her discoveries were published in the Harvard Business Review and other top journals.
In 1992, Henderson became a full professor of marketing at Washington State University. While at Washington State, she furthered her research on the integration of design in market research and business strategy. Henderson also assisted the United States National Laboratory System to identify products and markets from technology platforms. This work became the base for developing Disruptive Market Research®, a user-centered, qualitative approach to market research that identifies areas for innovation.
Work in Industry
Henderson founded NewEdge in 2003 while still at Washington State University. NewEdge builds on Henderson’s research in utilizing design methodology for business strategy. Her research was published in journals such as the Wall Street Journal and the Harvard Business Review, and featured spots on NPR. Henderson left Washington State University to grow NewEdge full-time. The company has since expanded to locations in Seattle, San Francisco, Pittsburgh, and Chicago, with its main headquarters in Richland, Washington, and London. Three years after founding NewEdge, Henderson began contributing to the Industrial Research Institute (IRI) as an innovation subject matter expert on combining technology push and market pull.
Some of Henderson’s other speaking engagements include the Association for Consumer Research, the Industrial Research Institute, 31st Annual Meeting of the Western Decision Sciences Institute, the American Advertising Federation. Specific to innovation, Henderson spoke at Reputation Institute, Danaher, Novellis, John Deere, and Procter & Gamble.
More recently, NewEdge and NineSigma, an open-innovation strategy firm, announced a collaboration effort on a monthly trend report titled, Antennae.
Honors
Henderson has received the following recognitions: