The following outline is provided as an overview of and topical guide to marketing:
Marketing – the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.
Business model
Consumer
Core
Core competency
Customer
Customer lifetime value (CLV)
Customer relationship management (CRM)
Economies of scope
End-user
Experience curve effects
Market
Market segmentation
Bass diffusion model
Geodemographic segmentation
Industrial market segmentation
Market segment
Mass marketing
Microsegment
Niche market
Hypersegmentation or one-to-one marketing
Precision marketing
Psychographics
Segmenting and positioning
Serviceable available market
Total addressable market
Values Modes
Also see Marketing#market segmentation; Market analysis#market segmentation Positioning (marketing)#segmentation
Targeting
Attitudinal targeting
Behavioral targeting
Demographic profile
Demographic targeting
Geo-targeting
Targeted advertising
Target audience
Persona (user experience)
Product differentiation
Market share
Marketing
Remarketing with Iranian Style
Business Marketing
Marketing Effectiveness
Marketing mix
Marketing myopia
Marketing orientation, also called customer focus or marketing concept
Sales
Salesman
Sustainable competitive advantage
Value
Value chain
Value migration
There is a marketing group call list marketing group
Marketing strategy
Marketing management
Marketing mix
Note: The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the following as distinct types or branches of marketing practice:
Business marketing also known as Industrial marketing
Environmental marketing; Green marketing
International marketing
Multi-level marketing
Not-for-profit marketing (currently no article, but widely identified as a distinct branch of marketing; opportunity to develop an article?)
Services marketing
Destination marketing
Retailing
Social marketing
Cause-related marketing
(NB: Other types of marketing such as Faith-based marketing and Evangelism marketing are not distinct branches of marketing; rather they are simply applied examples of general marketing management. In addition, tactical responses such as Direct marketing; Digital marketing are examples of specific promotional practices and cannot be conceptualised as distinct branches of marketing with unique frameworks, theories and practices.
Subdisciplines and components of marketing
Consumer behavior
Marketing management
Marketing research
Marketing strategy
Place
Pricing
Product management
Promotion (marketing)
Relationship marketing
Network marketing
Diversity marketing
Consumer Culture Theory (CCT)
Brand experience
Customer interface
CEM integration
CEM organization
Experiential innovation
Engagement marketing
Experiential platform
Experiential world
Market dominance strategies
Porter generic strategies
Mass customization
Vendor lock-in
Main articles: Growth strategies and Growth Platforms
Aggressiveness strategies
Diversification (marketing strategy)
Horizontal integration
Innovation
Innovation strategies
Market development
Market penetration
Product development
Profit impact on marketing strategy
Vertical integration
Defensive marketing warfare strategies
Flanking marketing warfare strategies
Guerrilla marketing warfare strategies
Guerrilla marketing
Offensive marketing warfare strategies
History of advertising (section)
History of advertising (main page)
History of brand management
History of marketing research
History of market segmentation
Origins of the positioning concept
History of promotional merchandise
History of retail
History of merchants
History of the market place
AIDA (marketing)
Aspirational age
Aspirational Brand
Brand awareness
Buyer decision processes
Prospect theory
Loss aversion
Decoy effect
Time marketing
Choice Modelling
Demographics
Demographic profile
Lifestyle
Maslow's hierarchy of needs
Database marketing
Direct Marketing Association (disambiguation)
Multi-level marketing
Personal selling
Pyramid scheme
Large Group Awareness Training (LGAT)
Sales
Sales management
Sales promotion
Specialty catalogs
Telemarketing
Drop shipping
Grey marketing
Logistics
Logistic engineering
Marketing channel
Retail
Convenience store
Department store
List of department stores
Dollar store
Franchising
Retailers' cooperative
Shopping mall
Supermarket
List of supermarkets
Supply chain
Supply chain management
Wholesale
Wholesaler
Display advertising
Contextual advertising
Behavioral Targeting
Search engine marketing
Pay per click
Cost per impression
Search analytics
Web analytics
Search engine optimization
Social media marketing
Email marketing
Referral marketing
Affiliate marketing
Cost Per Action
Revenue sharing
Inbound marketing
Mobile advertising
Convenience store
Department store
List of department stores
Dollar store
Franchising
Retailers' cooperative
Shopping mall
Supermarket
List of supermarkets
Marketing plan
Management loose
Strategic planning
Implementation and control
Master of Marketing Research
Ad tracking
Advertising research
AttentionTracking
Experimental techniques
Observational techniques
Qualitative marketing research
Concept testing
Focus group
Innovation game
Neural Networks
CHAID (Chi-square Automatic Interaction Detector)
Canonical Analysis
Choice Modelling
Cluster analysis
Conjoint analysis
Cross tab
Discriminant analysis
Factor analysis
Intent scale translation
K-means
Latent Class Analysis
Logit analysis
Multi dimensional scaling
Preference-rank translation
Preference regression
Random Forests
Structural Equation Modeling
Demographic profile
Bass diffusion model
Behavioral targeting
Industrial market segmentation
Firmographics
Geo-targeting
Geodemographic segmentation
Mass marketing
Market segment
Niche market
Persona (user experience)
Psychographics
Sagacity segmentation
Serviceable available market
Segmenting and positioning
Target audience
Target market
Targeted advertising
Total addressable market Microsegment
Environmental scanning
Marketing mix modeling
PEST analysis
Scenario planning
SWOT analysis
Benchmarking
Competitor analysis
Ecological model of competition
Environmental scanning
PEST Analysis
Porter 5 forces analysis
SWOT Analysis
Statistical surveys
Questionnaire construction
Scales
Sampling
Simple random sampling
Systematic sampling
Statistical surveys
Stratified sampling
Cluster sampling
Multistage sampling
Nonprobability sampling
Cluster sampling
Multistage sampling
Nonprobability sampling
Simple random sampling
Stratified sampling
Systematic sampling
or Price
Price
Barter
Choice Modelling
Competitor indexing
Break even analysis
Contingency pricing
Markup
Loyalty card
Price elasticity of demand
Price points
Pricing strategies
Pricing objectives
Value-based pricing
Relationship-oriented pricing
Cost-plus pricing
Cost-plus pricing with elasticity considerations
Rate of return pricing
Pricing for profit maximization
Pricing tactics
Discounts and allowances
Everyday low price
Geographic pricing
Loss leader
Parity pricing
Penetration pricing
Premium pricing
Price wars
Joint product pricing
Psychological pricing
Price discrimination
Price skimming
Odd price
Two part tariff
Variable pricing and real-time pricing
Geographical pricing and price zoning
Penetration pricing
Transfer pricing
Willingness to pay
Product
Product differentiation
Product life cycle management
Diffusion
Technology acceptance model
Crossing the Chasm
Technology lifecycle
Disruptive technology
Life cycle cost analysis
Planned obsolescence
Product line
Whole product
Product portfolio
B.C.G. Analysis
G.E. Multi Factoral analysis
Contribution margin analysis
Cannibalization
Product bundling
Brand management
Brand alliances
Brand equity
Private brand
Corporate branding
Family branding
Individual branding
Corporate identity
Trademark
Genericized trademark
List of fictional brands
Product proliferation
Packaging and labelling
Mandatory labelling
Research and development
Conjoint analysis
Quality function deployment
List of product failures
Discriminant analysis
Factor analysis
Multi dimensional scaling
Perceptual mapping
Preference regression
Segmenting and positioning
Advertising
Advertising campaign
Account planning
Advertising management
Advertising media selection
Advertising research
Attention (advertising)
Branded content
Branded entertainment
Direct marketing
Direct response television
Direct response media
Elaboration likelihood model
Event marketing
Integrated marketing communications
Marketing communications
Media planning
Merchandising
Personal selling
Point of sale
Point of sale display
Product placement
Promotion (marketing)
Promotional campaign
Promotional mix
Promotional merchandise
Product placement
Public relations
Publicity
Sales
Sales promotion
Sponsorship
Targeted advertising
Target audience
Advertising media selection
Ad tracking
Advertising research
Advertising campaign
Advertising slogan
Ambush marketing
Community marketing
Copy testing
Billboard (advertising)
Media planning
Mass media
Mind share
New media
Nielsen ratings
Nielsen Audio
Product placement
Q Score
Sex in advertising
Family in advertising
Reach (advertising)
Storyboard
Subliminal advertising
Subvertising
Television commercial
Marketing Communications
Kelman's source characteristics
Marketing communications planning framework
Corporate image
Cause marketing
Doing a Ratner
Public relations
Trade fairs
Undercover marketing
Viral marketing
Word of mouth and buzz
Negotiation
Shill
Sales
Personal selling
Product churning
Promotional merchandise
Sales effectiveness
Sales techniques
Sales management
Sales force management
Sales force management system
Service
Service blueprint
Borderless Selling
Quality
Service quality (aka PZB model or gaps model)
Experience economy
Service design
SERVQUAL
Service innovation
Service mark
Servicescapes
Service sector
Main article: Marketing performance measurement and management
Brand equity
Brand valuation
Marketing Effectiveness
Return on Marketing Investment
Marketing ROI
Market share
Market value
Market power
Market share analysis
Measuring advertising effectiveness
Share of wallet
Share of voice
Evangelism marketing
Faith-based marketing
Wroe Alderson(1898-1965) - proponent of marketing science and instrumental in developing the functional school of marketing
David Aaker
Neil H. Borden(1922-1962) - coined the term, 'marketing mix'
Ernest Dichter(1907-1991) - pioneer of motivational research
Andrew S. C. Ehrenberg
Edward Filene (1860-1937) - pioneer or modern retailing methods
Seth Godin
Shelby D. Hunt
John E. Jeuck (1916-2009) - early marketing educator
Philip Kotler (1931-) - popularised the managerial approach to marketing, prolific author
E. St. Elmo Lewis - developed the AIDA model used in sales and advertising
Christopher Lovelock
Theodore Levitt(1925-2006) - former editor of Harvard Business Review, prolific author of marketing articles and famed for his article, "Marketing Myopia"
E. Jerome McCarthy
David Ogilvy (businessman)
Vance Packard
Charles Coolidge Parlin(1872-1942) - pioneer of market and advertising research methods
Rosser Reeves
Al Ries - advertising executive, author and credited with coining the term, 'positioning' in the late 1960s
Arch Wilkinson Shaw (1876-1962) - early management theorist, proponent of the scientific approach to marketing
Henry Charles Taylor (1873-1969) - the agricultural marketer
Richard S. Tedlow
Jack Trout
Don E. Schultz
Henry Grady Weaver (1889-1949) - developed the survey questionnaire for use in market research
Daniel Starch
Gerald Zaltman
Valarie Zeithaml
Outline of business management
Outline of economics
Outline of finance
Outline of production
List of product failures
List of information technology management topics
List of human resource management topics
List of international trade topics
List of accounting topics
List of international trade topics
List of business law topics
List of business ethics, political economy, and philosophy of business topics
List of business theorists
List of economists
