Samiksha Jaiswal (Editor)

Ornua

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Industry
  
Food retail

Website
  
www.ornua.com

Revenue
  
2.3 billion EUR (2014)

Founder
  
Government of Ireland

Operating income
  
€30.2 million (2014)

CEO
  
Kevin Lane (Jan 2010–)

Founded
  
1961

Number of employees
  
3,300

Ornua wwwdairyfoodscomextresourcesLogosDairy100c

Type
  
A co-operative enterprise

Predecessor
  
Butter Marketing Committee

Area served
  
Asia, Europe, Middle East, North America, Africa, Australasia

Headquarters
  
Leinster, Republic of Ireland

Subsidiaries
  
Adams Food Ingredients

Profiles

Ornua the home of irish dairy


Ornua (previously known as The Irish Dairy Board) is an Irish agri-food co-operative, which markets and sells dairy products on behalf of its members; Irish dairy processors and Irish dairy farmers. The co-operative is Ireland’s largest exporter of Irish dairy products and owns the Kerrygold butter brand as well as Kerrygold Irish Cream Liqueur. In conjunction to the Kerrygold brand, its brand portfolio consists of Pilgrims Choice, Dubliner, Shannongold, and BEO milk powder. On 31 March 2015, Ornua transformed its corporate identity from the Irish Dairy Board to Ornua – The Home of Irish Dairy, to express its pride in its dairy heritage and intention to embody a clear vision for the future.

Contents

Ornua the home of irish dairy


History

The Irish Dairy Board (Board) was established by an act of the Oireachtas, the Dairy Produce Marketing Act 1961, and replaced the earlier Butter Marketing Committee. It was created to centralize the overseas marketing of Irish dairy products to achieve economies of scale and greater brand recognition. At the time of the Board's creation, the European Economic Community's market was closed to Irish butter, and the United Kingdom market limited Irish imports by an import quota.

The name Kerrygold was selected to evoke "farming, naturalness, goodness and above all quality milk" as well as a sense of Irishness. In October 1962, the Board successfully test-launched the Kerrygold brand in the Winterhill area of North West England.

When Ireland joined the EEC in 1973, the Board began expanding its presence to continental Europe, beginning with the North Rhine-Westphalia state of Germany. By 1982, Kerrygold had national distribution in Germany.

Today

Currently, Ornua operates from 19 subsidiaries worldwide, with pre-packing and blending facilities located in Germany, the UK, the USA and the Middle East. A €36m state-of-the-art Kerrygold butter production and packing plant is under construction in Mitchelstown, Co Cork.

Awards

The Irish Dairy Board was awarded Exporter of the Year by the Irish Exporters in 2010.

References

Ornua Wikipedia